SALARY USD: $44K ANNUAL

PLEASE SUBMIT YOUR RESUME IN ENGLISH!

About the Role

We're looking for an experienced Ecommerce Brand Manager to take full ownership of a pet DTC brand built around continuous new color and pattern releases to drive repeat purchases.

This is an end-to-end ownership role. You will be accountable for the brand's overall performance across channels, including acquisition, conversion, retention, and new product launches.

Direct experience managing and growing a Shopify DTC brand is required. You should have a proven ability to translate performance data into strategies that improve sales, conversion rates, and repeat purchases. Strong Amazon experience is highly preferred.

You will direct a shared in-house PPC manager and a shared email specialist, coordinate with our Shopify manager, and work closely with our Product & Wholesale Manager on new release timing.

About Us

We are a multi-brand pet products company focused on direct-to-consumer sales. This role oversees our single-purchase brand, which sells primarily through Amazon and TikTok, with Shopify as a secondary channel.

The brand depends on a steady cadence of new product releases and effective repeat-purchase strategies to drive revenue.

What You'll Do

- Own overall brand performance and strategy across channels, connecting acquisition, conversion, and repeat purchases into a cohesive growth strategy.
- Direct the in-house PPC manager's work across Meta and Google, reviewing performance against KPIs and adjusting strategy as needed.
- Manage relationships with our Amazon and Chewy PPC agencies, holding them accountable for performance and results.
- Own the strategy and roadmap for landing page testing and website conversion rate optimization,



coordinating execution with our Shopify manager to improve the customer purchase journey.
- Lead repeat-purchase and retention strategy, working with the shared email specialist to build programs that convert first-time buyers into repeat customers and strengthen the brand's existing email marketing efforts.
- Coordinate with affiliate and creator coordinators to maximize brand impressions and reach across social platforms.
- Work with the social media team to align organic content, posting cadence, and audience engagement with paid advertising and creator efforts to support brand visibility and sales.
- Coordinate with the SEO team to strengthen visibility across traditional search engines and emerging AI-powered search and discovery tools.
- Partner with the Product & Wholesale Manager on new color and pattern releases, ensuring marketing campaigns, emails, and landing pages are ready ahead of each launch.
- Report directly to the CEO on overall brand performance, including sales trends, customer acquisition cost (CAC), return on ad spend (ROAS), lifetime value (LTV), and repeat-purchase rate.
- Regularly analyze GA4, Triple Whale, and platform dashboards to identify trends, inefficiencies, and growth opportunities across the full funnel.

What We're Looking For





- 4–7 years of experience in ecommerce brand management or growth marketing, ideally with direct experience in single-purchase or non-subscription DTC businesses.
- Shopify experience is required. You must have direct experience managing and growing a Shopify DTC brand, including improving storefront performance, conversion rates, and the customer purchase journey.
- Proven ownership of brand or ecommerce business results, with the ability to explain the strategies you led and their measurable impact.
- Strong Amazon experience is highly preferred, including familiarity with Amazon Seller Central, listing optimization, and coordinating PPC strategy with agencies.
- Strong marketplace knowledge across Amazon, TikTok Shop, and major retail marketplaces.
- Demonstrated experience improving repeat-purchase rates through email or lifecycle marketing, alongside first-time customer acquisition.
- Experience directing an internal PPC specialist and external agencies, with clear expectations and accountability for results.
- Experience using tools such as GA4, Klaviyo, Triple Whale, Shopify, and Amazon Seller Central.
- Strong analytical skills and sound judgment when balancing acquisition spend, retention investment, and new product timing.
- A curious, persistent, and action-oriented approach, with the ability to take ownership of outcomes across an entire brand.

Work Style

- Reports directly to the CEO, with full ownership of one brand's performance and light oversight of two additional brands.
- Fast-paced, highly collaborative, and results-driven environment.
- We value urgency, clarity, ownership, and people who bring both strategic thinking and strong execution.

📌 Sr. E-commerce Brand Manager - PETS (México)
🏢 Wallabaga
📍 México