Role Type: Full-time - Contract Position - $2,500 per month salary

The Meta Ads Specialist is responsible for ongoing analysis, executing the paid social strategy, and providing updates and reporting on behalf of our clients. He/she will work closely with the Digital Marketing Strategist to ensure work is moving through the pipeline and we're delivering results.

Responsibilities Include:

- Assist new clients with account setup, gaining account access, access to the pixel, access to the product feed, and ensuring conversion tracking is set up and working properly.
- Understand client ICP and how to speak to them
- Create ad headlines, ad copy, and image overlay copy, and CTAs
- Write creative briefs that include clear messaging tracks, A/B tests and goals for the creative. Then send to creative agency, and provide feedback and direction until assets are finalized.
- Maintain a repository of successful ad copy for all client verticals.
- Setup, optimize, and manage ongoing ad campaigns
- Run monthly split tests for each campaign to continually improve performance.
- Perform weekly account audits and identify areas of improvement.




- Conduct campaign optimization tasks throughout the campaign lifecycle.
- Monitor product feeds
- Report on results of paid social campaigns including click through rates, revenue, etc.
- Forecast, suggest and manage budgets and budget pacing in multiple paid social campaigns.
- Provide outstanding customer service

Required Skills:

- Results & deadline driven
- Excellent written & verbal communication
- Proven track record of delivering year-over-year growth for ecommerce brands
- Understanding key ecommerce metrics and how to use them to drive growth (AOV, LTV, Repurchase Rate, CAC Payback Period, etc.)
- Being personable – able to build relationships with team members
- Strong presentation skills
- Able to manage the workload independently

Experience

- Minimum of 3 years of meta ads experience
- Minimum of 2 years working on ecommerce brands
- Minimum of 2 years experience working remotely.

Communication Expectations

- Communication will take place primarily through email video conferences (Google Meet), email, and Google Chat.
- Be available from 9-5pm Mountain Standard Time.

📌 Meta Ads Specialist (México)
🏢 Stryde - Ecommerce Search Marketing Agency
📍 México