POSITION SUMMARY

The Product Marketing Specialist – Motion will drive marketing-led growth for the Servo and VFD portfolio in Mexico and Latin America by developing and executing strategies that generate qualified leads, identify high-potential opportunities, and support measurable sales pipeline growth. This role will connect market insight, customer needs, product positioning, campaign execution, distributor engagement, and sales feedback to increase demand and convert qualified interest into actionable opportunities. The position will work cross-functionally with Product Management, Marketing Communications, Sales, Solution Sales and channel partners to strengthen market visibility, improve lead quality, support opportunity qualification, and enable profitable growth for MEAU’s Motion business across the region.

POSITION DUTIES AND RESPONSIBILITIES

Essential Functions

Lead Generation & Product Stratgy

- Develop and lead the VFD and Servo product strategy for Latin America, including the long-term business plan and growth objectives.
- Drive Lead Generation strategies to ensure proper qualification up to SQL, from product requirements to significant application where MEAU can build a strong differentiation based on market needs, customer inputs, and competitive insights.
- Manage the complete product lifecycle for the LATAM region, including pricing, messaging, launch, and end-of-life planning.

Customer & Market Insight
- Engage directly with customers to identify challenges, personas, industry applications, and opportunities for value creation. Translate these insights into meaningful product enhancements.
- Conduct competitive and market analysis to identify differentiation opportunities, competitive pricing levels, and emerging trends.

Cross-Functional Leadership
- Lead discussions with stakeholders to define scope, justify investments, and guide development, prototyping, and customer validation.
- Drive product positioning, segmentation, and value propositions in partnership with Product Management.
- Collaborate with Marcomm to develop materials such as presentations, selection guides, sales briefs, and web content, ensuring alignment with product messaging.
- Oversee cross-functional projects involving sales, business development, service, corporate marketing, and legal, ensuring coordination and effective execution.

Sales & Partner Support
- Support the sales organization by participating in customer visits, presentations, and joint activities with distributors and partners.
- Provide pricing and profitability insights,



identifying improvement opportunities and proposing countermeasures to management.

Corporate Influence
- Influence MEAU stakeholders through strong relationships, data-driven recommendations, and strategic communication to drive favorable outcomes for the Americas market.
- May perform other duties as assigned.

Supervisory / Managerial Responsibilities
- No direct reports.

Travel Requirements

- 50% travel based on customer demand, primarily within Mexico and Latin America
- Occasional travel to Japan and the United States

ESSENTIAL EDUCATION, SKILLS AND EXPERIENCE

- Bachelor’s Degree in Engineering or business equivalent; or equivalent work experience
- 5+ years’ professional industrial automation experience in sales, marketing, and/or applications engineering
- Technical/commercial knowledge of industrial automation products, including one or more of the following: Variable Frequency Drives, Servo/Motion, PLC, HMI, CNC, Robot and Various Industrial Networks
- Experience with common Servo and VFD applications such as Synchronous Control, Multi Axis, Load Sharing, Crane,
- Strong prioritization and effective problem-solving skills
- Proven listening, negotiation, and consensus building skills with the ability to build collaborative relationships
- Strong interpersonal skills to deal effectively with internal and external customers at all levels
- Excellent writing, oral, and presentation skills with a strong professional presence
- Good computer skills with experience using Microsoft Office (Word, Excel, PowerPoint)

BENEFICIAL EDUCATION, SKILLS AND EXPERIENCE
- Experience in Japanese business culture
- Familiarity with SAP ECC/ SALESFORCE

Required Skills

- Strong knowledge of motion control systems, servo drives, servo motors, and related automation technologies
- Proficiency in developing and executing product marketing strategies and go-to-market plans
- Excellent verbal and written communication skills in both English and Spanish
- Ability to deliver compelling technical presentations and product demonstrations to diverse audiences
- Strong analytical skills with the ability to interpret market data, competitive intelligence, and sales metrics




- Proficiency in Microsoft Office Suite including PowerPoint, Excel, and Word
- Experience with CRM platforms such as Salesforce or similar tools
- Ability to develop marketing collateral including brochures, white papers, application notes, and digital content
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Knowledge of industrial automation markets including manufacturing, automotive, food and beverage, and packaging industries
- Ability to build and maintain strong relationships with internal and external stakeholders
- Familiarity with digital marketing tools and platforms including email marketing, social media, and web content management
- Strong problem-solving skills and a proactive, results-oriented mindset
- Ability to work independently and as part of a cross-functional team in a fast-paced environment
- Understanding of channel sales models including distributors, system integrators, and OEM partnerships

Required Experience

- Minimum of 3 to 5 years of experience in product marketing, technical marketing, or a related role within the industrial automation or motion control industry
- Demonstrated experience developing and executing product marketing plans that resulted in measurable business growth
- Experience working with motion control or servo system products from companies such as Mitsubishi Electric, Siemens, Rockwell Automation, Yaskawa, or similar
- Proven track record of delivering technical training and product seminars to sales teams, distributors, and end-users
- Experience conducting market research and competitive analysis within the industrial automation sector
- Prior experience supporting new product launches including pricing strategy, promotional campaigns, and sales enablement
- Experience working in a cross-functional environment collaborating with sales, engineering, and integral product management teams
- Experience participating in or managing presence at trade shows and industry events
- Background in working with channel partners including distributors, system integrators, and machine builders in Mexico or Latin America is highly preferred
- Experience with CRM systems and marketing automation tools to track leads and measure campaign effectiveness
- Bachelor's degree in Electrical Engineering, Mechanical Engineering, Marketing, Business Administration, or a related field is required; a Master's degree is a plus
- Experience working in a multinational corporation with exposure to global product strategies and localization requirements is an advantage

📌 Product Marketing Specialist - Motion (Queretaro, Mexico) (Santiago de Querétaro)
🏢 Mitsubishi Electric
📍 Santiago de Querétaro