Viamericas is a cross-border payments and financial services company with a clear purpose: help immigrant families prosper by providing essential, secure and affordable financial services delivered with the reassurance of a human connection.

Our customers trust us to move nearly $20 billion annually. We connect digital money transfers with a network of local agents, bringing financial services closer to the communities we serve.

With offices in Miami, Los Angeles, Medellín, Tijuana and Manila—and a growing presence in Canada, Bangladesh, India and Dubai—we are positioned for continued integral growth, innovation and impact.

We’re looking for people to tackle difficult problems, hold their work to a high standard, and follow through on results. Across technology, operations, sales, marketing and beyond, the goal is to improve customer experience, make business more effective, and drive sustainable growth.

At Viamericas, the connection between your work and its impact is tangible: better services for customers, stronger businesses for our agents,



and greater opportunity for the families we serve.

The Marketing Analyst is responsible for supporting the execution and optimization of Viamericas Loyalty Program. This role combines marketing, analytics, and customer engagement to drive agent participation, customer participation, increase reward redemption, and strengthen loyalty across the Viamericas agent network. The analyst evaluates program performance, develops insights from data, executes promotional campaigns, and collaborates with cross-functional teams to enhance the overall effectiveness of the loyalty program.

Duties and responsibilities
- Manage the day-to-day operations of the Viamericas Loyalty Program, ensuring program accuracy and efficiency.
- Manage the daily operations of the Rewards Program Engine.
- Analyze loyalty program performance, including enrollments, active participation, points earned, redemption rates, expiration trends, and overall enga

📌 Marketing Analyst (Tijuana)
🏢 Viamericas
📍 Tijuana