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As the LATAM Marketing Specialist, you will own the development and execution of localized, culturally relevant marketing strategies to grow our market share and revenue across Spanish-speaking markets. You will work cross-functionally with global teams (CRM, Performance Marketing, Creative, Product) while adapting initiatives to
local market nuances, language differences, and region-specific behaviors . Develop a strong understanding of LATAM markets, including local exam systems, education structures, and differences between students and physicians
Adapt global messaging to
local cultural and linguistic contexts , ensuring the messaging is relevant for regional needs and behaviors
Plan and execute multichannel campaigns across CRM, Paid Social, SEM, SEO, and organic social, leveraging relevant channels (e.g., Meta, WhatsApp) in the region
Monitor and optimize campaigns, using data to drive continuous improvement across acquisition, activation, and retention funnels
Own end-to-end project management and collaborate cross-functionally with integral teams, ensuring alignment and building scalable best practices across LATAM
Fluent English
and Spanish. Portuguese is a plus
3+ years of experience in digital marketing from
Strong understanding of multichannel marketing (CRM, Paid Social, SEM, SEO, Social Media), including
Meta, WhatsApp)
Experience developing and implementing marketing strategies, including positioning, value propositions, and localized messaging
work with limited data
to design and execute impactful marketing initiatives
Employing a data-driven approach to decision-making, leveraging limited data sets to generate actionable insights and informed strategies.
High level of adaptability and cultural sensitivity across diverse LATAM markets
Internal & external trainings, workshops & hackathons, AI cross-talks & seminars, Blinkist access, and more..) Access to our offices in Cagliari and Cape Town, visit the HQ
📌 Marketing Specialist- (León)
🏢 Amboss
📍 León