Commercial Director – Mexico, Latin America

Overview of the role The Commercial Director serves as the senior-most commercial leader for the assigned geographic region, accountable for driving revenue growth, margin expansion, and overall business performance. This executive-level position owns full profit and loss (P&L;) responsibility and leads a dynamic regional sales organization, including Regional Sales Managers (RSMs), Engineering Business Managers (EBM’s) and Inside Sales Managers (ISM’s).

This role is instrumental in translating Solmax’s commercial strategy into region-specific execution. The Commercial Director collaborates closely with Product & Technical Services, Operations, Marketing, and Finance to ensure customer needs are met with precision and responsiveness. They are expected to foster a high-performance sales culture, develop talent, and ensure alignment across functions to enable profitable and sustainable growth.

Your Main Responsibilities

- Strategic & Financial Leadership
- Define and implement the regional commercial strategy in alignment with Solmax’s broader sales objectives.
- Own and manage the full P&L; for the territory, including revenue, gross margin, and contribution to EBITDA.
- Drive region-level planning, market development, and resource prioritization to deliver growth and operational efficiency.
- Track and analyze business performance metrics, proactively addressing gaps and capitalizing on opportunities.
- Sales & Team Leadership
- Lead, coach, and develop a high-performing regional sales team, including direct oversight of RSMs and ISM’s.
- Ensure sales team executes effectively against account plans, pipeline targets, and channel strategies.
- Support EBM Leaders in maintaining technical selling excellence and providing engineering-driven value to customers.
- Promote accountability, collaboration, and continuous development throughout the sales organization.




- Product & Technical Services Collaboration
- Partner with the Product & Technical Services team to align technical support, and product development initiatives with market needs.
- Provide market feedback and customer insights to inform innovation, trial priorities, and product roadmaps.
- Ensure strong coordination between the commercial and technical sides of the business to support engineered solutions and project execution.
- Cross-Functional Integration
- Collaborate with Marketing, Operations, and Finance to support go-to-market campaigns, supply continuity, and commercial forecasting.
- Represent the region’s commercial perspective in executive planning forums, contributing to company-wide strategic decisions.
- Ensure strong internal communication and process alignment to support customer satisfaction and execution efficiency.
- Customer & Market Engagement
- Build executive-level relationships with key customers, influencers, and stakeholders across the territory.
- Represent Solmax at industry events, trade shows, and partner meetings to elevate brand visibility and leadership position.
- Champion a customer-first culture focused on reliability, value creation, and long-term partnerships.

Qualifications and Skills

- Bachelor’s degree in business, Engineering, or a related field.
- Must speak Spanish and English fluently
- Must live within the country of Mexico or a South American country.
- Experience in GeoSynthetics highly preferred
- 10+ years of progressive sales or commercial leadership experience, ideally within industrial, construction, or technical product environments.
- Proven track record of managing regional P&L; with successful outcomes in revenue and margin growth.
- Experience leading multi-tiered sales organizations and technical sales professionals.
- Strong financial and strategic acumen, with a bias toward execution and results.
- Excellent leadership, communication, and organizational skills.
- Ability to travel 50–70% across the assigned region.

📌 Commercial Director - LATAM (Ciudad de México)
🏢 Solmax
📍 Ciudad de México