Bray is seeking an experienced and strategic Digital Marketing & Web Manager to lead the development, optimization, and governance of our global digital ecosystem. This position will oversee corporate websites, SEO/AEO initiatives, analytics, marketing technologies, localization programs, and social media strategy while leading a multidisciplinary digital team that supports business growth worldwide

Responsibilities

Digital Strategy & Website Management

Lead the strategy, governance, and continuous improvement of Bray's global websites.

Guide user experience, content structure, navigation, search, mobile performance, and customer-facing enhancements.

Prioritize digital projects that support customer engagement, lead generation, and business needs SEO, AEO & AI Search Optimization

Direct search engine optimization, technical search health, keyword visibility, indexing, and organic traffic initiatives.

Advance answer engine optimization and visibility across emerging AI-driven search platforms. Analytics & Performance Reporting

Own website analytics, Power BI reporting, and recurring digital performance reviews.

Analyze traffic, engagement, campaign, product-page, geographic, and AI-referral trends.

Marketing

Technology & Platforms

Oversee marketing workflow and ticketing applications, including requirements, enhancements, user access, and operational support.

Coordinate with IT and developers on integrations, security, architecture, and scalability.





Evaluate marketing, translation, automation, and AI-enabled technology opportunities. Localization, Content & Digital Development

Support multilingual websites, translation workflows and tools, glossary management, and localization governance.

Direct deployment of product-page improvements, visual assets, animations, content, and digital functionality.

Social

Media

Lead governance and strategy of a unified global Social Media strategy

Manages and drives detailed monthly Social Media calendar and execution Qualifications

Bachelor's degree in Marketing, Digital Marketing, Business, Information Systems, Computer Science, Communications, or related field.

Fluent English communication skills (written and verbal).

Minimum 5 years of experience managing enterprise websites and/or digital marketing programs.

Experience leading cross-functional projects and teams.

Strong knowledge of CMS platforms, SEO, digital analytics, and website optimization.

Experience with Google Analytics, Power BI, or similar reporting tools.

Excellent communication, project management, and stakeholder management skills.

Experience supporting general and multilingual digital environments Why Join Bray?

Join a global organization where you can influence digital transformation, leverage emerging technologies, and help shape the future of our digital customer experience.

📌 Digital Marketing Executive - Web Manager (Monterrey)
🏢 Bray International
📍 Monterrey