Purpose of the Role To define and lead the strategic direction of Marketstrat’s brand portfolio, building strong, desirable and profitable brands that accelerate business growth. The Head of Marketing leads the Brand Managers and their teams, translating market opportunities into compelling Brand Plans and aligning the entire organization around clear, shared commercial and brand objectives. The role is ultimately accountable for delivering sustainable growth, brand equity and profitability across the portfolio.

Key Responsabilities

- Lead, coach and develop the Brand Managers and Brand Teams, ensuring clear accountability, strong execution and continuous development of capabilities.
- Define and oversee the development of annual Brand Plans that establish each brand’s strategic direction, growth priorities, commercial objectives, positioning, channel strategy and investment requirements.
- Translate Brand Plans into clear, measurable objectives and initiatives, aligning Sales, Finance, Operations, Supply Chain and other functions around shared priorities.
- Hold ultimate accountability for the delivery of net sales, Brand Profit, brand growth and brand positioning across the portfolio.
- Define the appropriate channel and distribution strategy for each brand, including ecommerce, own retail, department stores, independent boutiques, wholesale and other relevant opportunities.
- Partner with Sales and Operations to ensure excellence in product purchasing, assortment planning, inventory management, allocation and distribution, balancing growth opportunities with profitability and inventory health.
- Lead the development of brand positioning, consumer strategies, marketing plans, communication platforms and commercial initiatives that accelerate awareness, desirability and market share.
- Establish and manage brand performance reviews, ensuring disciplined tracking of KPIs, budgets, initiatives, risks and corrective actions.




- Orchestrate cross-functional decision-making and resolve strategic trade-offs to ensure the organization consistently pursues clear and shared objectives.
- Identify new business opportunities, portfolio opportunities and growth platforms, recommending strategic actions, investments and resource allocation to senior management.
- Ensure consistency and excellence in brand execution across all consumer touchpoints, channels and markets.

Qualifications

- Strong marketing management and leadership skills, including experience overseeing cross-functional marketing teams and external agencies.
- Experience designing Brand Plans for General Brands highly desired.
- Proficiency in market planning and market research, with the ability to convert data and insights into effective strategies and campaigns.
- Experience in sales collaboration, aligning marketing initiatives with commercial objectives and supporting revenue growth.
- Proven track record in brand building, omnichannel marketing, and performance measurement within consumer or retail-focused environments.

About Marketstrat

Marketstrat is Mexico’s growth platform for premium global brands, specializing in establishing, positioning, and scaling high-potential brands in the Mexican market. For over 20 years, the company has partnered with brands such as Birkenstock, Axel Arigato, Gaston Luga, and Sundek to drive sustainable growth. Marketstrat is a brand-building powerhouse, integrating structured branding processes, high-impact marketing, and disciplined commercial strategy with robust omnichannel capabilities across e-commerce, marketplaces, retail boutiques, and wholesale channels.

Guided by data-driven decision making and operational excellence, the company focuses on premium brand storytelling to accelerate market penetration and build long-term equity. Marketstrat goes beyond distribution, building brands for sustainable, long-term leadership in the Mexican market.

📌 Head of Marketing (México)
🏢 Marketstrat Mexico
📍 México