Salary: $30,000 USD annually / $2,500 USD monthlyReports to: CEOPLEASE SUBMIT YOUR RESUME IN ENGLISH!
About the RoleDo you have experience building Klaviyo flows and campaigns that turn first-time customers into repeat buyers?
We're a multi-brand pet products company looking for an experienced email marketer to own email strategy and execution across our subscription, single-purchase, and wholesale brands.You'll improve existing lifecycle programs, build campaigns around new product releases, and launch a wholesale email program from the ground up.
This is a hands-on role with direct access to the CEO and ownership of your work—from planning and building to testing and reporting.What You'll DoGrow subscription retention: Build and improve welcome, abandoned cart, post-purchase, replenishment, win-back, and cancellation-related flows.Drive repeat purchases: Create campaigns for product launches, new releases, and ongoing customer engagement.Launch wholesale email: Develop a program for retail buyers and wholesale accounts, with messaging tailored to their purchasing needs.Test and improve performance: Run A/B tests on subject lines, content, timing, and segmentation, then apply what you learn.Grow and maintain healthy lists: Optimize signup forms, segmentation, personalization, and deliverability.Own Klaviyo execution: Manage flow logic, integrations, account setup,



and ongoing audits across our brands.Deliver accurate campaigns: Check links, rendering, dynamic content, and personalization before launch.Report on results: Use Klaviyo and Google Analytics to track performance and recommend improvements.Coordinate across brands: Work with brand managers on content calendars, priorities, and release schedules.What You'll BringAt least 3 years of email or retention marketing experience for B2C e-commerce brands.Advanced, hands-on Klaviyo experience, including independently building campaigns, custom flows, complex segments, and using predictive analytics.Experience marketing physical products for a business that manufactures, ships, or fulfills orders to consumers.A track record of using email performance data to improve revenue, retention, or repeat purchases.Working knowledge of HTML and CSS for email customization.Familiarity with Shopify or similar e-commerce platforms, CRM/CDP tools, and Google Analytics.Strong English communication skills and careful attention to detail.The ability to manage multiple brand calendars and work independently in a remote environment.Helpful Additional ExperienceSubscription or autoship brands.Pet products.Wholesale or B2B email marketing.SMS, push notifications, or direct mail.

📌 Senior Klaviyo Email Marketing Specialist — E-Commerce & Retention (México)
🏢 Wallabaga
📍 México