Paid media Manager

Company: 3types

Location: Remote

Compensation: Competitive, dependent on experience

Commitment: 40 hours/week

Strong professional communication in English required

About Us:

We’re a performance-focused digital agency helping e-commerce brands scale profitably through strategic paid media. Our clients rely on us to build, manage, and optimize their advertising channels across multiple platforms. We’re seeking an experienced Paid Media Strategist to join our team full-time (contract). This role is essential in shaping strategy, executing campaigns, and consistently improving results across several ad platforms.

About the Role:

You will plan, manage, and optimize paid media campaigns across Meta, Google, TikTok, Bing, Pinterest, LinkedIn, and Reddit — with Meta and Google as the primary focus. Responsibilities range from account setup and tracking implementation to ongoing performance optimization and revenue-driven decision-making.

This is a client-facing position, so strong communication and organizational skills are a must. You will be responsible for performance on your assigned accounts, delivering clear reporting, and outlining strategic recommendations for ongoing growth.

Responsibilities:

- Develop, launch, and optimize paid campaigns across all major ad platforms, with emphasis on Meta and Google.
- Fully own paid media strategy for assigned e-commerce accounts, from setup through scaling.
- Build new accounts, implement tracking integrations, and configure lead generation workflows.
- Connect Meta lead gen forms with CRMs, Shopify, Klaviyo,



and other backend systems.
- Analyze and interpret data using GA4, Microsoft Clarity, heatmap tools, and attribution platforms.
- Produce projections, insights, and strategic recommendations tied to full-funnel performance.
- Deliver clear, organized reports and roadmap presentations for clients.
- Work collaboratively with creative, web, and analytics teams to improve landing pages and ad output.
- Monitor industry shifts, platform updates, and new opportunities in paid acquisition.

Requirements:

- 5+ years managing paid media campaigns, especially on Meta and Google Ads.
- Deep understanding of e-commerce funnels and how paid media drives revenue.
- Demonstrated experience with budget allocation, campaign architecture, and scaled A/B testing.
- Ability to connect Meta lead gen campaigns to Shopify, Klaviyo, CRMs, and backend pipelines.
- Familiarity with GA4, Clarity, Hotjar, or similar analytics platforms.
- Strong analytical skills — able to extract insights and communicate them clearly.
- Exceptional organization, attention to detail, and ability to build structured campaign plans.
- Tech-savvy and resourceful when learning new tools and ad technologies.
- Excellent client-facing communication (written + verbal).

Bonus Skills (Nice to Have):

- Experience running ads on TikTok, Pinterest, Bing, or Reddit.
- Familiarity with attribution platforms (Triple Whale, Rockerbox, etc.).
- Understanding of Klaviyo flows/campaigns and how they complement paid strategy.
- Shopify experience, including pixel setups and UTM customizations.

📌 Paid Media Manager (México)
🏢 3types
📍 México