About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP's integral media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:
Be
Extraordinary
by Leading Collectively to Inspire transformational Creativity.
Create an
Open
environment by Balancing People and Client Experiences by Cultivating Trust.
Lead
Optimistically
by Championing Growth and Development to Mobilize the Enterprise.
Role Summary and Impact
Implementation of campaigns on biddable platforms such as (Meta, TikTok, Pinterest, LinkedIn, Google Ads, YouTube,



DV360), or new digital platforms required by the client.
Monitoring and control of consumption, KPIs, and results through consumption reports* (Daily Report/Budget Tracker): (Knowledge of key metrics such as Awareness: CPM, eReach, Viewability, Invalid Traffic Frequency, Reach. Consideration: Quality Visits, QVCost, clicks, IS, Quality Score, and CTR. Purchase: Clicks, CPC, CTR, Revenue. Acquisition: Leads, Cost per Lead, among others).
Generation of partial reports to evaluate campaign performance.
Filling out the final Budget Tracker by downloading final reports within the month's activity; if necessary, generating supplementary reports.
Skills and Experience
At least 3 years of experience in Digital Marketing.
Intermediate to advanced English.
Proficiency in digital advertising platforms, tracking, and verification tools such as Google Ads, Meta Ads, Pinterest Ads, TikTok Ads, DV 360, IAS, Doubl

📌 Trafficker Sr (Morelia)
🏢 WPP Media
📍 Morelia