SALARY USD: $44K ANNUAL
PLEASE SUBMIT YOUR RESUME IN ENGLISH!
About the Role
We're looking for an experienced Ecommerce Brand Manager to take full ownership of a pet DTC brand built around continuous new color and pattern releases to drive repeat purchases.
This is an end-to-end ownership role. You will be accountable for the brand's overall performance across channels, including acquisition, conversion, retention, and new product launches.
Direct experience managing and growing a Shopify DTC brand is required.
You should have a proven ability to translate performance data into strategies that improve sales, conversion rates, and repeat purchases. Strong Amazon experience is highly preferred.
You will direct a shared in-house PPC manager and a shared email specialist, coordinate with our Shopify manager, and work closely with our Product & Wholesale Manager on new release timing.
About Us
We are a multi-brand pet products company focused on direct-to-consumer sales. This role oversees our single-purchase brand, which sells primarily through Amazon and TikTok, with Shopify as a secondary channel.
The brand depends on a steady cadence of new product releases and effective repeat-purchase strategies to drive revenue.
What You'll Do
Own overall brand performance and strategy
across channels, connecting acquisition, conversion, and repeat purchases into a cohesive growth strategy.
Direct the in-house PPC manager's work across Meta and Google
, reviewing performance against KPIs and adjusting strategy as needed.
Manage relationships with our Amazon and Chewy PPC agencies
, holding them accountable for performance and results.
Own the strategy and roadmap for landing page testing and website conversion rate optimization




, coordinating execution with our Shopify manager to improve the customer purchase journey.
Lead repeat-purchase and retention strategy
, working with the shared email specialist to build programs that convert first-time buyers into repeat customers and strengthen the brand's existing email marketing efforts.
Coordinate with affiliate and creator coordinators
to maximize brand impressions and reach across social platforms.
Work with the social media team
to align organic content, posting cadence, and audience engagement with paid advertising and creator efforts to support brand visibility and sales.
Coordinate with the SEO team
to strengthen visibility across traditional search engines and emerging AI-powered search and discovery tools.
Partner with the Product & Wholesale Manager on new color and pattern releases
, ensuring marketing campaigns, emails, and landing pages are ready ahead of each launch.
Report directly to the CEO
on overall brand performance, including sales trends, customer acquisition cost (CAC), return on ad spend (ROAS), lifetime value (LTV), and repeat-purchase rate.
Regularly analyze GA4, Triple Whale, and platform dashboards
to identify trends, inefficiencies, and growth opportunities across the full funnel.
What We're Looking For




4–7 years of experience in ecommerce brand management or growth marketing
, ideally with direct experience in single-purchase or non-subscription DTC businesses.
Shopify experience is required.
You must have direct experience managing and growing a Shopify DTC brand, including improving storefront performance, conversion rates, and the customer purchase journey.
Proven ownership of brand or ecommerce business results
, with the ability to explain the strategies you led and their measurable impact.
Strong Amazon experience is highly preferred
, including familiarity with Amazon Seller Central, listing optimization, and coordinating PPC strategy with agencies.
Strong marketplace knowledge across Amazon, TikTok Shop, and major retail marketplaces.
Demonstrated experience improving repeat-purchase rates through email or lifecycle marketing, alongside first-time customer acquisition.
Experience directing an internal PPC specialist and external agencies, with clear expectations and accountability for results.
Experience using tools such as GA4, Klaviyo, Triple Whale, Shopify, and Amazon Seller Central.
Strong analytical skills and sound judgment when balancing acquisition spend, retention investment, and new product timing.
A curious, persistent, and action-oriented approach, with the ability to take ownership of outcomes across an entire brand.
Work Style
Reports directly to the CEO, with full ownership of one brand's performance and light oversight of two additional brands.
Fast-paced, highly collaborative, and results-driven environment.
We value urgency, clarity, ownership, and people who bring both strategic thinking and strong execution.

📌 Sr. E-Commerce Brand Manager - Pets (México)
🏢 Wallabaga
📍 México