bray is seeking an experienced and strategic digital marketing & web manager to lead the development, optimization, and governance of our global digital ecosystem. This position will oversee corporate websites, seo/aeo initiatives, analytics, marketing technologies, localization programs, and social media strategy while leading a multidisciplinary digital team that supports business growth worldwide

responsibilities

digital strategy & website management

- lead the strategy, governance, and continuous improvement of bray's integral websites.
- guide user experience, content structure, navigation, search, mobile performance, and customer-facing enhancements.
- prioritize digital projects that support customer engagement, lead generation, and business needs

seo, aeo & ai search optimization

- direct search engine optimization, technical search health, keyword visibility, indexing, and organic traffic initiatives.
- advance answer engine optimization and visibility across emerging ai-driven search platforms.

analytics & performance reporting

- own website analytics, power bi reporting, and recurring digital performance reviews.
- analyze traffic, engagement, campaign, product-page, geographic, and ai-referral trends.

marketing technology & platforms

- oversee marketing workflow and ticketing applications, including requirements, enhancements, user access, and operational support.
- coordinate with it and developers on integrations, security, architecture, and scalability.




- evaluate marketing, translation, automation, and ai-enabled technology opportunities.

localization, content & digital development

- support multilingual websites, translation workflows and tools, glossary management, and localization governance.
- direct deployment of product-page improvements, visual assets, animations, content, and digital functionality.

social media

- lead governance and strategy of a unified global social media strategy
- manages and drives detailed monthly social media calendar and execution

qualifications

- bachelor's degree in marketing, digital marketing, business, information systems, computer science, communications, or related field.
- fluent english communication skills (written and verbal).
- minimum 5 years of experience managing enterprise websites and/or digital marketing programs.
- experience leading cross-functional projects and teams.
- strong knowledge of cms platforms, seo, digital analytics, and website optimization.
- experience with google analytics, power bi, or similar reporting tools.
- excellent communication, project management, and stakeholder management skills.
- experience supporting global and multilingual digital environments

why join bray?

join a global organization where you can influence digital transformation, leverage emerging technologies, and help shape the future of our digital customer experience.

📌 Digital marketing & web manager (México)
🏢 Bray International
📍 México