18 sep
|
Wallabaga
|
México
Salary: $30,000 USD annually / $2,500 USD monthly Reports to: CEO PLEASE SUBMIT YOUR RESUME IN ENGLISH! About the Role Do you have experience building Klaviyo flows and campaigns that turn first-time customers into repeat buyers? We’re a multi-brand pet products company looking for an experienced email marketer to own email strategy and execution across our subscription, single-purchase, and wholesale brands. You’ll improve existing lifecycle programs, build campaigns around new product releases, and launch a wholesale email program from the ground up. This is a hands-on role with direct access to the CEO and ownership of your work—from planning and building to testing and reporting. What You’ll Do Grow subscription retention: Build and improve welcome, abandoned cart, post-purchase, replenishment, win-back, and cancellation-related flows. Drive repeat purchases: Create campaigns for product launches, new releases, and ongoing customer engagement. Launch wholesale email: Develop a program for retail buyers and wholesale accounts, with messaging tailored to their purchasing needs. Test and improve performance: Run A/B tests on subject lines, content, timing, and segmentation, then apply what you learn. Grow and maintain healthy lists: Optimize signup forms, segmentation, personalization, and deliverability. Own Klaviyo execution: Manage flow logic, integrations, account setup,
and ongoing audits across our brands. Deliver accurate campaigns: Check links, rendering, dynamic content, and personalization before launch. Report on results: Use Klaviyo and Google Analytics to track performance and recommend improvements. Coordinate across brands: Work with brand managers on content calendars, priorities, and release schedules. What You’ll Bring At least 3 years of email or retention marketing experience for B2C e-commerce brands . Advanced, hands-on Klaviyo experience , including independently building campaigns, custom flows, complex segments, and using predictive analytics. Experience marketing physical products for a business that manufactures, ships, or fulfills orders to consumers. A track record of using email performance data to improve revenue, retention, or repeat purchases. Working knowledge of HTML and CSS for email customization. Familiarity with Shopify or similar e-commerce platforms, CRM/CDP tools, and Google Analytics. Strong English communication skills and careful attention to detail. The ability to manage multiple brand calendars and work independently in a remote environment. Helpful Additional Experience Subscription or autoship brands. Pet products. Wholesale or B2B email marketing. SMS, push notifications, or direct mail.
📌 Senior Klaviyo Email Marketing Specialist — E-commerce & Retention (México)
🏢 Wallabaga
📍 México