Type: Full-Time

Compensation: $40-45K USD

Please submit your resume in English.

About Us

We are a multi-brand pet products company serving customers through subscription and single-purchase ecommerce businesses. We are looking for an experienced Senior Media Buyer to own daily paid media execution and help grow our brands.

About the Role

You will personally build, launch, and optimize campaigns across Google, Meta, Microsoft, TikTok, and Pinterest, with strong expertise in Google and Meta.

This is a hands-on role requiring someone who can independently audit accounts, diagnose performance issues, manage budgets, and translate business objectives into effective campaigns. You will make daily decisions inside the ad accounts and provide clear recommendations to leadership.

Candidates with agency or leadership backgrounds are welcome, provided they have recent execution experience and want to remain directly involved in campaign management.

What You’ll Do

- Personally execute campaigns from planning and setup through daily optimization and reporting.
- Develop campaign strategies and account structures tailored to each brand’s products, customers, and business goals.
- Build and optimize Google Search, Shopping, and Performance Max campaigns, along with Meta acquisition and retargeting campaigns.
- Manage advertising across Microsoft, TikTok, and Pinterest.
- Own budget allocation, pacing, bidding, keyword research, audience development, and ad copy testing.
- Conduct account audits to identify wasted spend, performance issues, and opportunities to scale.
- Investigate changes in ROAS, acquisition costs, and conversion rates using campaign, creative, tracking, and website data.
- Run structured creative and audience tests,



working with the creative team on briefs and performance feedback.
- Monitor reporting accuracy and identify conversion tracking or attribution discrepancies.
- Present concise performance updates and actionable recommendations, including quarterly and year-end reviews.

Requirements

- 5+ years of hands-on paid media experience , including recent responsibility for personally building and optimizing campaigns.
- Ecommerce experience is mandatory , with direct responsibility for campaigns driving online purchases.
- Strong Google Ads and Meta Ads expertise , including Search, Shopping, Performance Max, and Meta sales campaigns.
- Demonstrated hands-on experience with Microsoft Ads, TikTok Ads, and Pinterest Ads.
- Experience personally managing at least $30,000 USD in monthly advertising spend. Please distinguish your budget ownership from total agency or team spend.
- Proven campaign results, supported by examples explaining the starting metrics, actions you took, and outcomes.
- Working knowledge of GA4, conversion tracking, product feeds, and ecommerce reporting.
- Strong analytical skills, including the ability to diagnose underperformance and prioritize corrective actions.
- Advanced Excel or Google Sheets skills and experience preparing leadership reports and presentations.
- Clear English communication and the ability to work independently across multiple brands.
- Proactive, organized, collaborative, and receptive to feedback, with consistent follow-through.

Preferred Qualifications

- Experience with DTC subscription and repeat-purchase brands.
- Experience managing multiple ecommerce accounts simultaneously.
- Experience developing creative testing strategies.
- Google Ads and Meta Blueprint certification

📌 Senior Media Buyer — Paid Search, Shopping, Display, Social & Retail Media (México)
🏢 Wallabaga
📍 México