Salary: $30,000 USD annually / $2,500 USD monthly

Reports to: CEO

PLEASE SUBMIT YOUR RESUME IN ENGLISH!

About the Role

Do you have experience building Klaviyo flows and campaigns that turn first-time customers into repeat buyers?

We're a multi-brand pet products company looking for an experienced email marketer to own email strategy and execution across our subscription, single-purchase, and wholesale brands.

You'll improve existing lifecycle programs, build campaigns around new product releases, and launch a wholesale email program from the ground up. This is a hands-on role with direct access to the CEO and ownership of your work—from planning and building to testing and reporting.

What You'll Do

- Grow subscription retention: Build and improve welcome, abandoned cart, post-purchase, replenishment, win-back, and cancellation-related flows.
- Drive repeat purchases: Create campaigns for product launches, new releases, and ongoing customer engagement.
- Launch wholesale email: Develop a program for retail buyers and wholesale accounts, with messaging tailored to their purchasing needs.
- Test and improve performance: Run A/B tests on subject lines, content, timing, and segmentation, then apply what you learn.
- Grow and maintain healthy lists: Optimize signup forms, segmentation, personalization, and deliverability.
- Own Klaviyo execution: Manage flow logic, integrations, account setup,



and ongoing audits across our brands.
- Deliver accurate campaigns: Check links, rendering, dynamic content, and personalization before launch.
- Report on results: Use Klaviyo and Google Analytics to track performance and recommend improvements.
- Coordinate across brands: Work with brand managers on content calendars, priorities, and release schedules.

What You'll Bring

- At least 3 years of email or retention marketing experience for B2C e-commerce brands.
- Advanced, hands-on Klaviyo experience, including independently building campaigns, custom flows, complex segments, and using predictive analytics.
- Experience marketing physical products for a business that manufactures, ships, or fulfills orders to consumers.
- A track record of using email performance data to improve revenue, retention, or repeat purchases.
- Working knowledge of HTML and CSS for email customization.
- Familiarity with Shopify or similar e-commerce platforms, CRM/CDP tools, and Google Analytics.
- Strong English communication skills and careful attention to detail.
- The ability to manage multiple brand calendars and work independently in a remote environment.

Helpful Additional Experience

- Subscription or autoship brands.
- Pet products.
- Wholesale or B2B email marketing.
- SMS, push notifications, or direct mail.

📌 Senior Klaviyo Email Marketing Specialist — E-commerce & Retention (Ciudad de México)
🏢 Wallabaga
📍 Ciudad de México