Lifecycle Copywriter (Ciudad de México)

Lifecycle Copywriter (Ciudad de México)

17 sep
|
MIRA
|
Ciudad de México

17 sep

MIRA

Ciudad de México

About Mira

Mira is a San Francisco-based hormonal health company that's helped over 350,000 women test, track, and navigate their hormones, from fertility through perimenopause and everyday wellness.
Our fluorescent hormone-testing technology is unique on the market: instead of a simple positive/negative line, it gives you a real, quantitative lab reading at home, validated against the gold-standard ultrasound and used in studies across 50+ universities and by 5,000+ healthcare professionals. We built Mira on one principle: personalized care backed by science, not guesswork.

About the Role
We're hiring a Lifecycle Copywriter (Women's Health) to write for our owned channels — email, in-app, and website — across the full customer lifecycle, from a lead's first nurture touch through onboarding, retention, and win-back. Your job is sharp, high-quality execution and channel-level creative experimentation: subject lines that break pattern, product descriptions that make hearts resonate, copy that's scannable, human, and deep — never vague filler.

This seat reports to the new Head of Copy and sits alongside a Paid Channels copywriter as part of Mira's restructured copy team.

If you want to challenge yourself at a high-growth startup and make a difference for women's health, please join us!

Requirements

3+ years of copywriting experience, with real hands-on time in email/lifecycle marketing (Klaviyo or equivalent ESP).

A portfolio showing range across email, in-app, and product copy — not just one channel.

A track record of testing and iterating against real performance data, not just intuition.

Native or native-level English.

Comfortable with tight character limits and UI constraints.

Basic Figma literacy for cross-team collaboration.

Nice-to-have: wellness, beauty, or femtech background.

Details

The role is a remote FT position with flexible working hours.

Responsibilities

Own email, SMS,



and in-app writing across the full lifecycle for every segment: fertility, perimenopause, wellness, and beyond.

Jump into other writing projects that go beyond classic formats — think a sex-ed guide, petition copy, a campaign video script, or a partnership article.

Work from the brand's messaging libraries, adapting product messaging to the sharpest channel-specific needs.

Test and iterate constantly: subject lines, flows, send cadence — and read the data to know what's actually working.

Handle the recurring, calendar-driven work (routine sends, ongoing flows) in a timely, fast, and organized way.

Work with AI efficiently to speed up, automate, and push limits while staying critical enough to keep every piece of copy sounding genuinely human.

Understand the compliance challenges around medical device products: you don't have to be an FDA/FTC expert, but you should be willing to learn fast and strike the right balance between bold and compliant, even before the legal review.

Benefits

Join one of the fastest-growing femtech companies in the U.S., driven by a strong mission to advance women’s health and expand access to care

Be part of a passionate, highly motivated, and international team dedicated to making a real difference in people’s lives

Thrive in a fast-paced startup environment where your work directly impacts company growth, strategy, and key decisions

Enjoy real opportunities for career growth, with the ability to shape, build, and develop teams as we scale

Work in a versátil, fully remote environment that supports autonomy, ownership, and independence

Receive a competitive salary along with a performance-based bonus system tied to OKRs

Recruiting process

Step 1 'Screening call with HR' - Step 2 'Portfolio assessment’ - Step 3 'Interview with Senior Content Manager' - Step 4 - ‘Test Assignment’ - Step 5 'Final interview with Head of Copy' - Step 6 - ‘Reference Check’

📌 Lifecycle Copywriter (Ciudad de México)
🏢 MIRA
📍 Ciudad de México

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