- Marketing Manager - BPO & Nearshore Outsourcing Sobre nuestro cliente Our client is a rapidly growing BPO and Nearshore Outsourcing company that helps U.S.-based organizations scale by building dedicated bilingual teams in Mexico.
The company provides customer support, sales, back-office operations, and specialized outsourcing solutions while managing both talent acquisition and day-to-day operations.
Its value proposition is centered on delivering high-quality talent, cultural alignment with U.S. businesses, operational excellence, and cost-efficient solutions.
The organization has already established key marketing foundations-including brand positioning, SEO, content initiatives, podcasts, and videos-and is now looking for an experienced marketing leader to transform these assets into a comprehensive demand generation strategy.
This position reports directly to the CEO and offers the opportunity to significantly influence the company's commercial growth.
Descripción - Develop and execute the company's Go-To-Market strategy targeting U.S.-based clients.
- Transform existing marketing initiatives into a scalable demand generation engine.
- Design and implement multi-channel B2B demand generation campaigns.
- Develop and execute Account-Based Marketing (ABM) strategies for target industries.
- Define target audiences and Adecuado Customer Profiles (ICP) while continuously refining messaging.
- Create marketing strategies specifically designed for U.S. decision-makers and buyers.
- Manage the complete marketing funnel, from awareness through qualified pipeline generation.
- Analyze campaign performance and continuously optimize ROI.
- Build dashboards, KPIs,



and reporting frameworks to measure marketing effectiveness.
- Develop financial models related to marketing investment, CAC, pipeline contribution, and ROI.
- ManageHubSpot, including: - Marketing automation - Lead scoring - Workflows - Email sequences - Reporting - Produce and oversee marketing assets including: - Landing pages - Email campaigns - LinkedIn content - Case studies - Sales enablement materials - Coordinate and manage external agencies and marketing vendors.
- Partner closely with Sales leadership to align marketing and commercial objectives.
- Present performance reports and strategic recommendations directly to executive leadership.
- Build the future marketing organization as the company continues to grow.
Perfil buscado Experience - 7-10 years of B2B marketing experience.
- Proven success creating and executing Go-To-Market strategies.
- Strong background in demand generation and lead generation.
- Experience marketing services to U.S.-based clients.
- Experience in one or more of the following industries: - BPO - Nearshore Outsourcing - IT Outsourcing (ITO) - Professional Services - Legal Process Outsourcing (LPO) - Finance & Accounting Outsourcing (FAO)



- Similar outsourced service businesses - Experience building marketing infrastructure in high-growth or startup environments.
- Experience managing external marketing agencies and vendors.
- Experience collaborating directly with executive leadership.
Technical Skills - Advanced HubSpot expertise.
- Strong understanding of: - Marketing automation - Demand generation - Account-Based Marketing (ABM) - CRM management - Lead nurturing - Funnel optimization - Marketing analytics - Business intelligence - Strong financial and analytical acumen, with the ability to measure CAC, ROI, pipeline contribution, and campaign effectiveness.
- Experience creating marketing content for U.S. audiences.
Soft Skills - Strategic thinker with strong execution capabilities.
- Entrepreneurial mindset.
- Comfortable building processes from scratch.
- Highly organized and data-driven.
- Hands-on attitude and willingness to execute operational tasks.
- Strong communication and presentation skills.
- Collaborative leadership style.
- Ability to influence stakeholders without direct reports.
- Comfortable working in fast-paced, high-growth environments.
Language - Advanced to near-native English (written and spoken).
Qué Ofrecemos Compensation: - MXN $108,000-$144,000 gross monthly salary Benefits: - Benefits required by Mexican labor law - 30 days of Christmas bonus (Aguinaldo) - Individual private medical insurance - Opportunity to build and lead the company's marketing function from the ground up - Direct exposure to executive leadership and strategic decision-making - High-impact role with significant growth potential within a rapidly expanding international organization #J-*****-Ljbffr

📌 Sr. Marketing Manager (Nuevo León)
🏢 Michael Page International México Reclutamiento Especializado S. A. De C. V
📍 Nuevo León