Job Description
Key Activities/ Deliverables:
~1. Translate brand objectives into integrated media and digital strategies
Define audience, channel, content and investment priorities based on brand JTBDs, ensuring a consistent and compelling brand presence across all consumer touchpoints.
~2. Build social and content ecosystems that strengthen consumer connection
Develop social, content and influencer strategies that increase brand relevance, engagement and cultural connection with consumers.
~3. Execute media investments with excellence and accountability
Ensure high-quality media deployment, strong agency management, timely activation and robust performance tracking across campaigns.
~4. Maximize media effectiveness and ROI
Drive continuous optimization through testing, learning and performance measurement, ensuring investments generate the highest possible business impact.
~5. Build future-ready digital marketing capabilities
Develop the talent, tools, partnerships and operating model required to establish world-class digital and content capabilities,



including the future evolution toward an in-house agency model.
Competencies (experiences/ Education):
~ Advertising, media, content creation, digital production or agency ecosystem background, rather than a traditional FMCG/CPG marketing background.
~10 years of experience in media strategy, media planning and digital marketing.
~ Extensive expertise in digital media, content, social ecosystems & influencer
~ Proven track record in media planning and media effectiveness
Fluent English
Skills (Knowledge/ Capabilities):
Hard skills:
Media strategy
Media planning
Digital ecosystem
Social expertise
Emerging digital formats
Content creation
Performance Marketing
Soft skills:
Performance Obsession Relentlessly focuses on effectiveness, efficiency, measurement and ROI.
Resilience to work in dynamic and changing environment.
Critical thinking (strategic mindset).
High drive.
Influential and inspirational leader.
Assertive c

📌 Digital & Media Manager - heinz (Ciudad de México)
🏢 Opentalent
📍 Ciudad de México