Job Title: Senior DTC Creative Strategist Contractor
Fee: $4,500–$5,500/month (USD) Work Arrangement: Remote Engagement
Type: Independent Contractor Commitment: Full-time (Approx. 40
hours/week) Company Overview: Tidal is a Direct Placement Agency
that helps job seekers find job opportunities for real growth. We
work with stable, responsible businesses that are experienced in
remote hiring and are excited to welcome international team
members. Tidal is owned and operated by consumer brand owners and
operators. We have experience in offshore team-building and aim to
help businesses leverage integral talent. About This Role: We are
seeking a Senior DTC Creative Strategist for a fast-growing
8-figure eCommerce consumer brand to own performance creative
strategy end-to-end and turn customer insights, Meta data, and
market research into native, high-converting direct-response
concepts that can scale. Key Responsibilities: Own Meta creative
strategy across native, organic, UGC-style direct-response ads ,
including new personas, hooks, angles, offers, scripts, briefs, and
concepts.



Use customer research, reviews, surveys, competitor
insights, comments, and campaign data to identify overlooked
opportunities and inform the next round of creative. Build and
manage a high-volume testing roadmap across new concepts,
iterations, formats, messaging, and winning-ad variations. Analyze
CTR, hook rate, hold rate, CPA, CVR, ROAS, spend, and other Meta
performance signals to understand why creative wins or loses and
determine what to test next. Write polished direct-response copy
and guide UGC creators, designers, editors, media buyers, and
external partners through briefing, production, revisions, and
final approval. Review creative closely for messaging, logic,
execution quality, and attention to detail while maintaining strong
production standards. Stay current on DTC trends, competitor
creative, customer behavior, and emerging formats, and use Claude
and other AI tools to improve re

📌 MEX - Senior DTC Creative Strategist (Ciudad de México)
🏢 Tidal
📍 Ciudad de México