Head of Marketing

Description

The Head of Marketing will be responsible for developing and leading the company’s overall Marketing strategy in Mexico, ensuring strong brand positioning, business growth, and alignment with commercial objectives.

This position will lead and coordinate the Digital Marketing, Media, Events & Activations, and Dealer Marketing functions, developing integrated 360° strategies across online and offline channels.

Key Responsibilities

Develop and execute the company’s overall Marketing strategy for the Mexican market.

Lead and develop the Digital Marketing, Media, Events & Activations, and Dealer Marketing teams.

Define the annual Marketing plan, priorities, budget, and KPIs.

Develop strategies for brand positioning, awareness, consideration, and customer engagement.

Lead integrated 360° Marketing campaigns, combining digital, traditional media, events, activations, and dealer marketing.

Develop and oversee the Media Planning & Buying strategy, optimizing investment, reach, and campaign performance.

Lead the Digital Marketing strategy, including performance marketing, social media, SEM, CRM, content, and lead generation.

Develop and implement Dealer Marketing strategies to increase dealer traffic, leads, customer engagement, and sales.

Lead the planning and execution of events, product launches, exhibitions, brand activations, and customer experiences.

Establish Marketing guidelines, tools, and best practices for the dealer network.

Define and monitor Marketing KPIs, including ROI, ROAS, CPL, CAC, conversion rate, traffic, leads, and sales contribution.

Analyze consumer insights, market trends, and competitor activity to identify business opportunities.

Manage relationships with creative, digital, media, PR, event, and other external agencies.

Manage and optimize the Marketing budget to maximize business impact.

Present Marketing performance,



insights, and strategic recommendations to Senior Management and business stakeholders.

Ensure consistent brand identity and communication across all customer touchpoints.

Work closely with Sales and other business areas to develop demand generation and commercial support strategies.

Drive innovation and identify new Marketing opportunities, channels, technologies, and customer engagement initiatives.

Requirements

Education:

Bachelor’s degree in Marketing, Communications, Advertising, Business Administration, or a related field.

MBA, Master’s degree in Marketing, or a relevant specialization is highly desirable.

Professional Experience

8+ years of professional experience in Marketing.

3+ years of experience leading Marketing teams or functions.

Experience in the automotive.

Proven experience developing and executing 360° Marketing strategies.

Experience leading at least three of the following areas:

Dealer / Trade Marketing

Events & Activations

Brand Marketing

Performance Marketing

Experience managing significant Marketing budgets.

Proven experience working with external agencies and strategic partners.

Strong track record of developing Marketing strategies focused on lead generation, customer acquisition, conversion, and commercial results.

Technical Skills

Marketing & Brand

Brand Strategy

Brand Positioning

Consumer Insights

Marketing Planning

Go-to-Market Strategy

Integrated Campaign Management

360° Marketing

Digital Marketing





Performance Marketing

Social Media

SEM / SEO

Google Ads / Meta Ads

CRM & Lead Generation

Marketing Analytics

Conversion Funnel Management

Media Planning & Buying

Digital & Traditional Media

Audience Segmentation

Campaign Performance Measurement

ROI / ROAS Analysis

Trade Marketing

Dealer Network Marketing

Local Marketing

Lead Generation

Dealer Activations

Retail Marketing

Events & Activations

Event Strategy

Product Launches

Brand Activations

Exhibitions / Auto Shows

Experiential Marketing

Customer Experiences

Analytics & Tools

Marketing KPIs and Dashboards

Marketing ROI

CPL / CAC

Conversion Rate

Traffic & Lead Performance

Google Analytics

Looker Studio or similar analytics platforms

CRM platforms

Excel and PowerPoint

Power BI or other BI tools

Languages

Advanced English

Core Competencies

Strategic Leadership

Business Acumen

Results Orientation

Data-Driven Decision Making

Team Leadership & Development

Executive Communication

Stakeholder Management

Negotiation & Influencing

Strategic Planning

Creativity & Innovation

Customer Orientation

Problem Solving

Strong Execution Skills

Ability to work in a fast-paced and multicultural environment

"At BYD Mexico, we promote equal employment opportunities and respect for diversity. All our job openings are available to talented individuals, regardless of gender, age, origin, sexual orientation, gender identity, or any other condition. Our hiring decisions are based on each person’s merits, competencies, and values, in strict compliance with Mexican legislation.

Furthermore, the organization does not request or require pregnancy tests or Human Immunodeficiency Virus (HIV) medical certificates as part of the hiring process, in accordance with applicable laws and non-discrimination principles.”

📌 Head of Marketing (Miguel Hidalgo)
🏢 Build Your Dreams Bussess De MexicoDe Cv
📍 Miguel Hidalgo