The VP & General Manager, Mexico is responsible for reaching commercial and business targets in a high-revenue generating country, driving a coherent commercial strategy and the actions needed to meet market demands. This leader is responsible for integrating all commercial teams, functions, products, and services to optimize the use of resources, elevate customer experience, and deliver business objectives.
Develop and execute the country commercial strategy, defining the go-to-market (GTM) model, deploying resources, enabling the sales force, and managing indirect channel partners, with a focus on decisions that maximize sustainable growth
Own GE HealthCare customer relationships and act as the primary point of contact in the Mexican market across all modalities, regions, services, and functions, driving sustainable commercial growth and coordinated customer experience for Imaging, Ultrasound, LCS, One Digital, and Services
Drive operating mechanisms, ensuring alignment and coordination across all functions and areas with direct and indirect impact on regional activities




Ensure a One GE HealthCare approach in multimodality projects and cross-P&L; business events, with full accountability for issue resolution
promote service offerings and identify/escalate commercial service needs
Manage effectively within a matrix organization to optimize coordination and utilization of company, regional, and country resources
Participate in the development of the annual budget and execute actions to deliver the operating plan
Develop and implement an account management strategy for Mexico; Attract, retain, and develop world-class commercial talent
Provide continuous feedback to management, modalities, marketing, and support functions
Support digital transformation through implementation and consistent use of business planning and forecasting tools
Represent GE HealthCare in local industry associations and institutions, contributing to the development of governance, policies, and s

📌 Vice President (Ciudad de México)
🏢 GE Healthcare
📍 Ciudad de México