- Build and execute integrated B2B demand-generation campaigns for the U.S. and North American market.
- Generate and track qualified leads, opportunities, and marketing-sourced or marketing-influenced pipeline.
- Own hands‐on marketing automation activities, including email campaigns, nurture sequences, segmentation, landing pages, workflows, and campaign tracking.
- Work with CRM and marketing automation platforms such as HubSpot, Marketo, Salesforce, Pardot, GoHighLevel, or similar tools.
- Partner with Sales on target audiences, priority accounts, lead qualification, campaign strategy, and Marketing-to-Sales handoff.
- Develop and execute content strategies across website, email, LinkedIn, newsletters, blogs, webinars, events, case studies, and other channels.
- Create and edit professional marketing content in English for U.S. audiences.
- Support SEO/AEO and website conversion initiatives.
- Plan and execute webinars and conference marketing, including pre-event campaigns, meeting generation, event promotion, lead capture, and post-event follow‐up.
- Travel to selected U.S.



industry conferences and events and professionally represent the client when required.
- Manage and coordinate external marketing agencies, vendors, freelancers, or creative partners.
- Track campaign performance and use data to improve marketing results.
- Partner with leadership to continue developing attribution, funnel reporting, pipeline visibility, and CAC measurement.
- Use AI tools as part of your regular marketing workflow to improve research, content creation, campaign development, analysis, automation, and productivity.
- Work closely with U.S.-based leadership and Sales teams while coordinating external marketing agencies and vendors.
- Help shape a developing marketing function, build processes from the ground up, and connect marketing work to business growth.

Requirements
- 4+ years of hands‐on marketing experience, preferably in B2B environments.
- Strong experience in deman

📌 Growth Marketing Manager (Jalisco)
🏢 Jobtailor
📍 Jalisco