Viamericas is a #1 ranked and licensed money transmitter offering international money transfer, bill payment, check processing and a variety of other services at thousands of agent locations across the United States, and 287,885 locations in 95 countries. At Viamericas, our ultimate objective is to help immigrants succeed and improve their lives by providing the highest quality financial services. We are always seeking TOP TALENT – experienced individuals who embrace our core values of respect, integrity, empathy and creativity.

The Marketing Analyst is responsible for supporting the execution and optimization of Viamericas Loyalty Program. This role combines marketing, analytics, and customer engagement to drive agent participation, customer participation, increase reward redemption, and strengthen loyalty across the Viamericas agent network. The analyst evaluates program performance, develops insights from data, executes promotional campaigns, and collaborates with cross-functional teams to enhance the overall effectiveness of the loyalty program.
Duties and responsibilities




- Manage the day-to-day operations of the Viamericas Loyalty Program, ensuring program accuracy and efficiency.
- Manage the daily operations of the Rewards Program Engine.
- Analyze loyalty program performance, including enrollments, active participation, points earned, redemption rates, expiration trends, and overall engagement.
- Prepare weekly and monthly performance reports with actionable insights and recommendations for leadership.
- Monitor key performance indicators (KPIs) and identify opportunities to improve member acquisition, engagement, retention, and reward redemption.
- Develop and execute loyalty marketing campaigns, including email, SMS, and promotional initiatives to increase program participation.
- Coordinate with internal teams, technology partners, to implement loyalty enhancements, promotions, and new program features.
- Ensure the accuracy of loyalty point accrual, re

📌 Marketing Analyst (Tijuana)
🏢 Viamericas
📍 Tijuana