Job Title: Senior DTC Creative Strategist
Contractor Fee: $4,500–$5,500/month (USD)
Work Arrangement: Remote
Engagement Type: Independent Contractor
Commitment: Full-time (Approx. 40 hours/week)
Company Overview:

Tidal is a Direct Placement Agency that helps job seekers find job opportunities for real growth. We work with stable, responsible businesses that are experienced in remote hiring and are excited to welcome international team members. Tidal is owned and operated by consumer brand owners and operators. We have experience in offshore team-building and aim to help businesses leverage integral talent.

About This Role:
We are seeking a Senior DTC Creative Strategist for a fast-growing 8-figure eCommerce consumer brand to own performance creative strategy end-to-end and turn customer insights, Meta data, and market research into native, high-converting direct-response concepts that can scale.

Key Responsibilities:
- Own Meta creative strategy across native, organic, UGC-style direct-response ads, including new personas, hooks, angles, offers, scripts, briefs, and concepts.




- Use customer research, reviews, surveys, competitor insights, comments, and campaign data to identify overlooked opportunities and inform the next round of creative.
- Build and manage a high-volume testing roadmap across new concepts, iterations, formats, messaging, and winning-ad variations.
- Analyze CTR, hook rate, hold rate, CPA, CVR, ROAS, spend, and other Meta performance signals to understand why creative wins or loses and determine what to test next.
- Write polished direct-response copy and guide UGC creators, designers, editors, media buyers, and external partners through briefing, production, revisions, and final approval.
- Review creative closely for messaging, logic, execution quality, and attention to detail while maintaining strong production standards.
- Stay current on DTC trends, competitor creative, customer behavior, and emerging formats, and use Claude and other AI too

📌 MEX - Senior DTC Creative Strategist (Ciudad de México)
🏢 Tidal
📍 Ciudad de México