- Build and execute integrated B2B demand-generation campaigns for the U.S. and North American market.
- Generate and track qualified leads, opportunities, and marketing-sourced or marketing-influenced pipeline.
- Own hands‑on marketing automation activities, including email campaigns, nurture sequences, segmentation, landing pages, workflows, and campaign tracking.
- Work with CRM and marketing automation platforms such as HubSpot, Marketo, Salesforce, Pardot, GoHighLevel, or similar tools.
- Partner with Sales on target audiences, priority accounts, lead qualification, campaign strategy, and Marketing-to-Sales handoff.
- Develop and execute content strategies across website, email, LinkedIn, newsletters, blogs, webinars, events, case studies, and other channels.
- Create and edit professional marketing content in English for U.S. audiences.
- Support SEO/AEO and website conversion initiatives.
- Plan and execute webinars and conference marketing, including pre-event campaigns, meeting generation, event promotion, lead capture, and post-event follow‑up.
- Travel to selected U.S. industry conferences and events and professionally represent the client when required.
- Manage and coordinate external marketing agencies, vendors, freelancers, or creative partners.
- Track campaign performance and use data to improve marketing results.
- Partner with leadership to continue developing attribution, funnel reporting, pipeline visibility, and CAC measurement.
- Use AI tools as part of your regular marketing workflow to improve research, content creation, campaign development, analysis, automation, and productivity.
- Work closely with U.S.-based leadership and Sales teams while coordinating external marketing agencies and vendors.




- Help shape a developing marketing function, build processes from the ground up, and connect marketing work to business growth.

Requirements

- 4+ years of hands‑on marketing experience, preferably in B2B environments.
- Strong experience in demand generation and executing campaigns from strategy through launch and measurement.
- Professional experience supporting the U.S. or North American market is required.
- Experience with CRM and marketing automation platforms.
- Experience developing and executing content strategies, not only social media content.
- Ability to demonstrate measurable results from previous campaigns, such as leads, MQLs/SQLs, meetings, opportunities, pipeline, conversions, or revenue influenced.
- Experience collaborating closely with Sales.
- Experience with webinars, trade shows, conferences, or other B2B events.
- Experience working with external agencies, vendors, or creative partners.
- Strong project‑management skills and the ability to manage multiple campaigns simultaneously.
- Strong practical use of AI tools for marketing.
- Ability to work independently, take ownership, and build processes in a growing environment.
- Advanced professional English, both written and spoken.
- A valid U.S. visa is required.
- Candidates must be genuinely comfortable traveling to the United States when needed,



attending multi‑day industry conferences, interacting with U.S. prospects and business stakeholders, and professionally representing the client in person.
- Flexibility to align with U.S. Eastern or Central business hours when needed is important.
- Preferred: Experience in B2B SaaS, technology, healthtech, healthcare, senior living, enterprise software, or another complex B2B environment.
- Experience with ABM, go-to-market campaigns, marketing attribution, revenue marketing, customer marketing, or product launches is a plus.

Core Competencies

Demonstrates expertise in B2B demand generation, campaign execution, and content strategy development, with a strong focus on measurable results and collaboration with sales teams. Proficient in utilizing marketing automation tools and AI technologies to enhance marketing workflows and drive business growth.

Highest-signal resume keywords

- B2B Demand Generation
- Marketing Automation Platforms
- Content Strategy Development
- Campaign Performance Tracking
- Project Management

ATS Optimization Keywords

Hard Skills

- Lead Generation
- Email Campaigns
- SEO/AEO
- Webinar Planning
- Data Analysis
- Campaign Measurement
- Marketing Attribution
- Revenue Marketing
- ABM
- Content Creation

Soft Skills

- Collaboration
- Ownership
- Flexibility
- Communication
- Project Management

Industry Keywords

- B2B SaaS
- Healthtech
- Healthcare
- Senior Living
- Enterprise Software
- Go-To-Market Campaigns
- Trade Shows
- Conferences
- U.S. Market
- North American Market

Tools & Technologies

- HubSpot
- Marketo
- Salesforce
- Pardot
- GoHighLevel
- AI Tools

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📌 Growth Marketing Manager –B, Demand Generation (Centro)
🏢 Jobtailor
📍 Centro