Bray is seeking an experienced and strategic Digital Marketing & Web Manager to lead the development, optimization, and governance of our global digital ecosystem. This position will oversee corporate websites, SEO/AEO initiatives, analytics, marketing technologies, localization programs, and social media strategy while leading a multidisciplinary digital team that supports business growth worldwide

Responsibilities

Digital Strategy & Website Management

- Lead the strategy, governance, and continuous improvement of Bray's global websites.
- Guide user experience, content structure, navigation, search, mobile performance, and customer-facing enhancements.
- Prioritize digital projects that support customer engagement, lead generation, and business needs

SEO, AEO & AI Search Optimization

- Direct search engine optimization, technical search health, keyword visibility, indexing, and organic traffic initiatives.
- Advance answer engine optimization and visibility across emerging AI-driven search platforms.

Analytics & Performance Reporting

- Own website analytics, Power BI reporting, and recurring digital performance reviews.
- Analyze traffic, engagement, campaign, product-page, geographic, and AI-referral trends.

Marketing Technology & Platforms

- Oversee marketing workflow and ticketing applications, including requirements, enhancements, user access, and operational support.
- Coordinate with IT and developers on integrations, security, architecture, and scalability.




- Evaluate marketing, translation, automation, and AI-enabled technology opportunities.

Localization, Content & Digital Development

- Support multilingual websites, translation workflows and tools, glossary management, and localization governance.
- Direct deployment of product-page improvements, visual assets, animations, content, and digital functionality.

Social Media

- Lead governance and strategy of a unified integral Social Media strategy
- Manages and drives detailed monthly Social Media calendar and execution

Qualifications

- Bachelor's degree in Marketing, Digital Marketing, Business, Information Systems, Computer Science, Communications, or related field.
- Fluent English communication skills (written and verbal).
- Minimum 5 years of experience managing enterprise websites and/or digital marketing programs.
- Experience leading cross-functional projects and teams.
- Strong knowledge of CMS platforms, SEO, digital analytics, and website optimization.
- Experience with Google Analytics, Power BI, or similar reporting tools.
- Excellent communication, project management, and stakeholder management skills.
- Experience supporting global and multilingual digital environments

Why Join Bray?

Join a global organization where you can influence digital transformation, leverage emerging technologies, and help shape the future of our digital customer experience.

📌 Digital Marketing & Web Manager (Monterrey)
🏢 Bray International
📍 Monterrey