We are seeking a dynamic Marketing Specialist to lead marketing initiatives for WorldFirst across Latin America. As the regional marketing lead, you will drive brand communications, digital marketing, and integrated marketing execution to accelerate business growth and expand our brand presence in LatAm.

Key Responsibilities

Content Marketing & Brand Communications:

- Plan and execute content marketing strategies, including social media management, press releases, case studies, and collateral.
- Maintain brand consistency and enhance regional brand awareness.

Digital Marketing & Customer Acquisition:

- Manage and optimize SEO/SEM, social ads, and performance marketing campaigns.
- Utilize data-driven strategies to improve conversion rates and optimize Customer Acquisition Cost (CAC).
- Coordinate with HQ/central teams to manage core digital marketing channels (Google, Meta, LinkedIn, etc.).

Event Planning & Execution:

- Conceptualize and execute offline events, industry expos, and online campaigns.
- Manage the end-to-end event lifecycle: booth/venue setup, promotional materials, on-site logistics, and post-event ROI analysis.
- Partner with external vendors and partners on co-marketing initiatives, driving projects forward by integrating internal and external resources.

Market Insights & Business Support:





- Support marketing needs for the LatAm business development and sales teams.
- Gather market intelligence and competitive dynamics to inform marketing strategy.

Cross-Functional Collaboration:

- Work closely with Product, Sales, and Operations teams to ensure seamless execution of marketing projects.

Qualifications

- Bachelor’s degree or higher in Marketing, Communications, Business Administration, or related fields.
- 3–5+ years of marketing experience; background in B2B or Fintech is preferred.
- Fluent Spanish (Mandatory) and Professional Working Proficiency in English.
- Deep understanding of Latin American market culture, media ecosystem, and consumer behavior.
- Hands-on digital marketing experience with familiarity in mainstream marketing platforms and analytics tools.
- Proven track record in planning, executing, and coordinating both small and large-scale offline events.
- Exceptional communication, project management, and multitasking skills.

Preferred Qualifications

- Experience with multinational corporations or Chinese cross-border companies.
- Familiarity with cross-border payments, fintech, or e-commerce industries.
- Strong data analysis skills with a data-driven mindset for decision-making.
- Demonstrated success in managing large-scale events or high-impact integrated marketing campaigns.

📌 Marketing Specialist (Ciudad de México)
🏢 Ant International
📍 Ciudad de México