Brand Innovation Coordinator RegioAbout the RoleIf you are passionate about innovating, building loved brands and you love to generate a connection with consumers… this role is for you The Brand Innovation Coordinator is responsible to lead and deliver innovation pipeline (short & long term), with the objective to increase market share, value & profit while increasing brand equity. This is a role that requires critical thinking, creativity and resilience to ensure relevant innovation is generated for the brand Regio.What You Will DoResponsible for driving the development of new products, refreshing existing franchises, and managing the pipeline from ideation to launch for the Regio Brand (Toilet Paper).Serve as the central hub connecting R&D;, Supply Chain, Regulatory, Design, and Marketing teams to ensure milestones are met.Lead local & global innovation projects closely with Integral Team, CMU & Brand Managers.Understand competitor activities, industry trends,



and consumer behavior shifts to identify growth opportunities.Identify consumer needs & insights to generate innovation strategies across all funnel from Ideation to Launch.Ensure profitability of innovations by managing end to end financial & volume plans.Creative & analytical thinking is required to identify improvements in regular portfolio to increase profit.Partner with the marketing teams to hand over key product claims, toolkits, and selling sheets to the sales/commercial teams.Project management with operational teams to deliver innovation on time.Who You AreUniversity degree, preferably in business administration, marketing.Min 3-4 years relevant experience building & innovating powerful brandsExperience in developing short mid- and long-term innovation strategies.Data driven mindset with strong analytical skillsProject management skills – ability to manage multiple projects at the same time.Open minded and creative passion for new challengesGood communication skillsFluent in EnglishExperience working

📌 Brand Innovation Coordinator Regio (Ciudad de México)
🏢 Essity
📍 Ciudad de México