14 sep
|
Nissan
|
Ciudad de México
14 sep
Nissan
Ciudad de México
Work Location: Mexico City
Work Schedule: Full-time
Modality: Hybrid
Level: Sr Specialist
Education: Bachelor's Degree in: Engineering / Marketing / Administration / Finance or related field.
Travel Required: 10% (Valid driver license is a must, active passport and VISA is preferred)
Join us and lead innovation with us.
We are currently seeking an INFINITI Product Marketing Sr Specialistto join our Marketing team. This role is responsible for analyzes markets in Mexico, Latin America, and Israel to define competitive and profitable product and pricing strategies. The role works closely with managers, importers, and local, regional, and integral teams to develop, present, and negotiate pricing, as well as to coordinate product launches, pricing adjustments, and model-year changes. It also involves tracking results, reporting progress, and supporting product lifecycle plans, launch communications, and point-of-purchase materials.
A day in the life of this role:
- Track and secure main KPIs over a monthly basis (profitability, sales volume, competitiveness, market share).
- Mystery shopping of main competitors to understand product attributes and disadvantages, pricing strategy and commercial actions.
- Coordinate product launches and align activities with all the functions and key stakeholders and share progress to Top Management.
- Coordinate and consolidate key market information prepared by dealer (competitors, prices, competitiveness, commercial offer).
- Vehicle registration into systems.
- Secure the launch on time of pricing due to Model Year change and/or Full Model Change/ Minor Change events.
- Review in detail marketing communications materials (website, brochures, marketing campaigns).
- Cross-functional work with Strategic Marketing department to stablish the correct commercial strategy.
- Constant communication with company key stakeholders such as Product Planning, PMO, Finance, Sales, Marcom, Aftersales, Public Relations, Training.
- Coordinate a
📌 Infiniti Product Marketing Sr Specialist (Ciudad de México)
🏢 Nissan
📍 Ciudad de México