About The Role

If you are passionate about innovating, building loved brands and you love to generate a connection with consumers… this role is for you!

The Brand Innovation

Coordinator is responsible to lead and deliver innovation pipeline (short & long term), with the objective to increase market share, value & profit while increasing brand equity. This is a role that requires critical thinking, creativity and resilience to ensure relevant innovation is generated for the brand Regio.

What You Will Do

- Responsible for driving the development of new products, refreshing existing franchises, and managing the pipeline from ideation to launch for the Regio Brand (Toilet Paper).

- Serve as the central hub connecting R&D;, Supply Chain, Regulatory, Design, and Marketing teams to ensure milestones are met.

- Lead local & integral innovation projects closely with Global Team, CMU & Brand Managers.

- Understand competitor activities, industry trends, and consumer behavior shifts to identify growth opportunities.

- Identify consumer needs & insights to generate innovation strategies across all funnel from Ideation to Launch.

- Ensure profitability of innovations by managing end to end financial & volume plans.

- Creative & analytical thinking is required to identify improvements in regular portfolio to increase profit.





- Partner with the marketing teams to hand over key product claims, toolkits, and selling sheets to the sales/commercial teams.

- Project management with operational teams to deliver innovation on time.

Who You Are

- University degree, preferably in business administration, marketing.

- Min 3-4 years relevant experience building & innovating powerful brands

- Experience in developing short mid- and long-term innovation strategies.

- Data driven mindset with strong analytical skills

- Project management skills – ability to manage multiple projects at the same time.

- Open minded and creative passion for new challenges

- Good communication skills

- Fluent in English

- Experience working with global teams is a plus.

What We Can Offer You

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us

#Essity #BrandInnovation #InnovationJobs #ConsumerInsights #ProjectManagement #BeYouWithUs

#Essity-MX

Location: Santa Fe, CDMX

Application End Date

24 sept 2026

Job Requisition ID

Essity265351

📌 Brand Innovation Coordinator Regio (Ciudad de México)
🏢 Essity
📍 Ciudad de México