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Across Latin America, small businesses are an important and growing part of how Apple reaches customers - and the ways they discover, evaluate, and buy technology continue to evolve. This role exists to build the marketing engine that meets them wherever they are.

As the ALAC Channel Marketing Lead for Small Business & Digital Players, you will own demand generation strategy across multiple routes to market - including partner retail, digital channels, and operator partnerships. You will design and execute marketing programs that drive results across the full funnel: awareness, consideration, conversion, and retention.



You will be the bridge between Apple's brand and the channel partners who bring it to life for small business customers across the region.

Description
- You know how to make marketing investment work across channels. You have planned, allocated, executed, and measured partner marketing budgets - and you can show where investment drove results and where it didn't. (Functional skills - channel marketing)
- You think in funnels, not campaigns. You understand that awareness without conversion is waste, and you design programs with the full journey in mind - from first impression to closed sale. (Strategic thinking - funnel architecture)
- You operate fluently across physical and digital. You understand that a small business owner shopping online behaves differently than one walking into a retail environment - and you design for both. (Market acuity - channel fluency)
- You are comfortable with data and modern marketing tools. You use analytics platforms, content tools, and performance dashboards as core

📌 Channel Marketing Lead (Ciudad de México)
🏢 Apple
📍 Ciudad de México