About the Role If you are passionate about innovating, building loved brands and you love to generate a connection with consumers… this role is for you The Brand Innovation Coordinator is responsible to lead and deliver innovation pipeline (short & long term), with the objective to increase market share, value & profit while increasing brand equity. This is a role that requires critical thinking, creativity and resilience to ensure relevant innovation is generated for the brand Regio.
What You Will Do
Responsible for driving the development of new products, refreshing existing franchises, and managing the pipeline from ideation to launch for the Regio Brand (Toilet Paper). Serve as the central hub connecting R&D;, Supply Chain, Regulatory, Design, and Marketing teams to ensure milestones are met. Lead local & integral innovation projects closely with Global Team, CMU & Brand Managers. Understand competitor activities, industry trends, and consumer behavior shifts to identify growth opportunities.
Identify consumer needs & insights to generate innovation strategies across all funnel from Ideation to Launch. Ensure profitability of innovations by managing end to end financial & volume plans. Creative & analytical thinking is required to identify improvements in regular portfolio to increase profit. Partner with the marketing teams to hand over key product claims, toolkits, and selling sheets to the sales/commercial teams. Project management with operational teams to deliver innovation on time.
Who You Are
University degree, preferably in business administration, marketing. Min 3-4 years relevant experience building & innovating powerful brands. Experience in developing short mid- and long-term innovation strategies. Data driven mindset with strong analytical skills. Project management skills – ability to manage multiple projects at the same time. Open minded and creative passion for new challenges. Good communication skills. Fluent
📌 Brand Innovation Coordinator Regio (Santa Fe)
🏢 Essity
📍 Santa Fe
Postulate a este anuncio
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.