WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com.
Role Summary And Impact
As a Senior Analyst,
you will be accountable for quantifying and measuring the success of marketing and advertising executions. You will transform data into insights that enable MFG teams to improve and innovate the work delivered to clients. Key responsibilities include:
- Manage the full marketing data lifecycle, including data collection, cleaning, analysis, and validation.
- Analyze advertising campaign performance and communicate actionable insights generated through data analysis.
- Share analytical communication and data storytelling best practices with internal teams.
- Build knowledge across different practices to tailor insights and recommendations to specific business and client needs.
- Support the broader Analytics team in implementing and maintaining measurement tools and solutions.
- Transform complex data into clear and visually compelling presentations.
- Proactively identify and resolve program and project issues, escalating them appropriately when necessary.
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