Overview:
We Are PepsiCo

Join PepsiCo and Dare for Better We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

Know more: PepsiCoJobs

Join PepsiCo, dare for better.

Responsibilities:
The Opportunity:




The Performance and Insights Analyst is the data storyteller of the Direct Marketing team—turning campaign results and first-party consumer data into clear, actionable insights. In this role, you will drive continuous improvement by evaluating the performance of Customer Relationship Management and loyalty programs, identifying optimization opportunities, and delivering reporting that enables fast, confident decisions.

This position requires a strong understanding of marketing data infrastructure and technical concepts. Your fluency in performance metrics, data flows, and platform logic will help you collaborate seamlessly with analytics, customer data platform, and activation teams—ensuring insights are accurate, meaningful, and embedded into strategic decision-making.

Your Impact:
As a Performance and Insights Analyst, you will:
- Define, track, and evolve key performance indicators across Customer Relationship Management, loyalty programs, data collection, consumer engagement, and conversi

📌 Performance and Insights Analyst (Miguel Hidalgo)
🏢 PEPSICO
📍 Miguel Hidalgo