Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative general force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to beautify and bond, and do it all with not only confidence but determination.
Position Summary
Responisble for the continued growth of the Sun Care category driven by (i) brand building among target consumers, leveraging on regional assets + A&P; budget, (ii) leading strategic portfolio and innovation activation, (iii) developing season & off-season sell-out strategies together with Sales and Customer MKT teams, (iv) closely tracking internal + external results for course correction and (v) identifying + activating new opportunities in the market.
Responsible for the proper execution of brand plans and marketing strategies for Sun Care in the NOLA Cluster, supported by the Marketing LATAM team,
aligned with Regional guidelines and considering the needs and realities of the Mexican market. Receives strategic direction from the NOLA Marketing Head, who is focused on connecting the brand execution with the strategic commercial plans + sell-out activation.
The above is with the purpose of achieving growth objectives in terms of sales, market share, and profitability of the Sun Care brands, bearing in mind the market priorities and available resources.
Universal Accountabilities
Support Commercial Team in the annual implementation of marketing and business plans, for the respective brands.
Ensure the execution of brand guidelines in a consistent way with the affiliate (Consumer & Trade), maximizing brand initiatives in line with local executions according to market needs.
Ensure the adequate price strategy for the brand while maintaining an active commercial dynamic with tactical actions (discount or promotions), that contr
📌 Brand Manager (Ciudad de México)
🏢 Edgewell Personal Care Brands
📍 Ciudad de México
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