Overview

The Digital Marketing Specialist leads the development and execution of digital marketing
strategies with a primary focus on driving student enrollment and retention. This role
manages paid and organic campaigns, oversees funnels and automation systems, and
leverages AI-driven tools to enhance engagement and conversion performance. The idóneo
outreach, and CRM-based lead nurturing.

Key Responsibilities
Digital Campaign Management
-Plan, launch, and optimize paid and organic digital marketing campaigns.
-Conduct audience research, refine targeting, and manage campaign performance.
-Execute A/B tests and adjust messaging, creative, and strategy based on results.
Paid Advertising
-Manage Meta Ads and Google Ads campaigns from setup through optimization.
-Implement retargeting and scaling strategies to increase ROI.
-Monitor platform performance and adapt to new features and best practices.
Marketing Automation & AI Integration
-Deploy and manage AI agents to improve engagement and streamline marketing
workflows.




-Build automated nurturing sequences and customer journeys.
-Integrate automation to support efficiency and improve conversion performance.
Lead Generation & Funnel Management
-Build and optimize funnels using Systeme.io and GoHighLevel (GHL).
-Manage lead capture, list building, segmentation, and nurturing.
-Drive improvements in conversion rates across all stages of the funnel.

Reporting & Analytics
-Track and analyze KPIs across all marketing channels.
-Prepare clear performance reports and use insights to guide strategic decisions.
-Maintain accurate tracking and attribution across platforms.

Cross-Functional Collaboration
-Work with creative, sales, and operations teams to align marketing initiatives.
-Ensure consistent messaging and brand alignment across all campaigns.
-Support internal teams with marketing insights and campaign data.
Qualifications & Requirements
-Proven experience in digital marketing with a strong focus on paid media (Meta

📌 Digital Marketing Specialist (Hermosillo)
🏢 Contrataciones Jgp
📍 Hermosillo