Role
Key Responsibilities
- Campaign Management: Plan, build, and execute outbound email campaigns targeting business owners, with a monthly volume of 50,000 emails sent reliably and on schedule.
- Platform Ownership: Operate Smartlead and Inboxlogy day-to-day — configuring sequences, managing sending accounts, monitoring deliverability, and troubleshooting issues as they arise.
- Deliverability Monitoring: Track inbox placement rates, bounce rates, spam complaints, and domain health; take corrective action before problems compound.
- Audience Segmentation: Maintain and organize prospect lists, ensuring contacts are correctly segmented by industry, title, or funnel stage to keep messaging relevant and response rates healthy.
- Copywriting & Optimization: Write and A/B test subject lines and email body copy tailored to a B2B audience of business owners; iterate based on open, click, and reply data.
- Reporting: Pull campaign performance reports, surface key metrics, and communicate what is working and what needs to change.
Required Experience & Skills
- Proven hands-on experience running high-volume outbound email campaigns in a B2B context — 50,000+ emails per month is the operational baseline, not the stretch goal.
- Direct experience with Smartlead and Inboxlogy; you know the platforms well enough to configure, troubleshoot, and optimize without a tutorial.
- Solid understanding of email deliverability fundamentals: SPF, DKIM, DMARC, domain warm-up, sending limits, and reputation management.
- Experience prospecting or marketing to business owners; you understand the mindset, the inbox competition, and what cuts through.
- Strong written English — clear, concise copy that sounds human and earns replies.
- Comfortable working independently, managing your own schedule, and flagging blockers proactively without waiting to be asked.
Perfect Fit / Culture
- Owns outcomes, not just tasks: You treat deliverability and reply rates as your personal responsibility, not a
📌 Administrative Assistant (México)
🏢 Pavago
📍 México