Salesforce Marketing Consultant

Candidate Location:
LAC (Mexico, Colombia, or Argentina)

Work Modality:
Remote (but candidate should be ready to travel to client office occasionally)

Shift:
9 to 6 PM UTC-6

Positioning of the Role:
The role sits within the Integral Tech Commercial & Marketing Services (GCMS) team (~15 persons)

Years of Exp:
5

Engagement model:
B2B

Purpose of the Role

The Sales Force Marketing Consultant is responsible for developing, implementing, and optimizing digital marketing and customer engagement initiatives across inbound and outbound channels. The role combines strong CRM and marketing automation expertise with support for content workflows and cross functional collaboration with brand, creative, and operational teams.

The ideal candidate understands both the functional and technical aspects of Salesforce Marketing Cloud (SFMC) and enjoys working at the intersection of marketing execution, customer data, and content readiness.

The candidate also acts as a backup Ops Manager to cover the US timezone.

Key Responsibilities:





• Manage and execute small to mid-size CRM and digital campaigns using Email Studio, Journey Builder, Automation Studio, and Contact Builder

• Develop, implement, and optimize customer journeys and automated lifecycle programs

• Support end to end campaign execution: briefing, content coordination, segmentation, deployment, QA, and performance review

• Build, test, and optimize personalized communications and multi-step journeys

• Perform A/B testing and analyse results to improve engagement and messaging effectiveness

• Work with customer and marketing data to create segments in Data Cloud, and publish them into various platforms, based on the campaign needs.

• Troubleshoot CRM related issues (deliverability, data, journeys, automations)

• Provide platform guidance and SFMC best practices to internal teams and markets

• Contribute to continuous improvement of CRM processes, tools, templates, and workflows

📌 Salesforce Marketing Cloud Consultant (Ciudad de México)
🏢 Customertimes
📍 Ciudad de México