Location: Guadalajara, Jalisco – Hybrid Company: MezTal
Client Industry: Senior Living Technology
Employment: Full-time
U.S. Visa & Travel: Required
English: Advanced professional proficiency required

About the Role
MezTal is looking for a Growth Marketing Manager to join our team and work directly with one of our U.S.-based clients, a growing technology company serving the senior living industry across North America .
This is a highly hands-on role for someone who can combine strategy and execution . You will help build and execute the client's marketing efforts across demand generation, marketing automation, content, events, digital channels, and pipeline development.
This is not a role focused only on managing a team, social media, or one specific marketing channel. We are looking for someone who can develop a strategy and then personally help bring it to life.
You will work closely with U.S.-based leadership and Sales teams while also coordinating external marketing agencies and vendors.

What You'll Do




- Build and execute integrated B2B demand-generation campaigns for the U.S. and North American market.
- Generate and track qualified leads, opportunities, and marketing-sourced or marketing-influenced pipeline.
- Own hands-on marketing automation activities, including email campaigns, nurture sequences, segmentation, landing pages, workflows, and campaign tracking.
- Work with CRM and marketing automation platforms such as HubSpot, Marketo, Salesforce, Pardot, GoHighLevel, or similar tools.
- Partner with Sales on target audiences, priority accounts, lead qualification, campaign strategy, and Marketing-to-Sales handoff.
- Develop and execute content strategies across website, email, LinkedIn, newsletters, blogs, webinars, events, case studies, and other channels.
- Create and edit professional marketing content in English for U.S. audiences .
- Support SEO/AEO and website conversion initiatives.
- Plan and execute webinars and conference marketing, including pr

📌 Growth Marketing Manager (Guadalajara)
🏢 Meztal
📍 Guadalajara