Marketing Specialist | Growth Marketing | Digital Strategy | Brand & Demand Generation We're looking for a creative, analytical, and results-driven Marketing Specialist to help accelerate growth for innovative U.S.-based companies across Technology, SaaS, Healthcare, Professional Services, eCommerce, and B2B industries. This role is perfect for marketers who combine strategic thinking with hands-on execution. You'll create and optimize multi-channel marketing campaigns, generate qualified leads, strengthen brand positioning, and leverage data to improve marketing performance.

You'll work closely with Sales, Product, Design, and Leadership teams to drive measurable business results. If you're passionate about digital marketing, content strategy, demand generation, marketing analytics, and AI-powered marketing, we'd love to meet you.

What You'll Do

Develop and execute integrated marketing campaigns across digital channels. Plan, launch, and optimize lead generation and demand generation initiatives. Manage paid advertising campaigns (Google Ads, LinkedIn Ads, Meta Ads, etc.).

Create and execute content marketing strategies that increase brand awareness and engagement. Optimize SEO, SEM, email marketing, and website conversion performance. Analyze campaign performance and generate actionable insights using marketing data.

Collaborate with Sales to improve lead quality and conversion rates.

Manage marketing automation workflows and customer nurturing campaigns. Conduct market research, competitor analysis, and customer segmentation. Coordinate webinars, product launches, events, and promotional initiatives. Monitor KPIs, marketing ROI, CAC, conversion rates, and pipeline contribution.

Stay current on digital marketing trends, AI tools, and emerging technologies.



Marketing Expertise Digital Marketing Growth Marketing Demand Generation Lead Generation Content Marketing Brand Management Email Marketing Marketing Automation SEO SEM Paid Media Social Media Marketing Performance Marketing Campaign Management Marketing Analytics Customer Journey Conversion Rate Optimization (CRO) Market Research B2B Marketing Product Marketing Marketing Tools &

• Technology Marketing Platforms HubSpot Salesforce Marketing Cloud Marketo Mailchimp ActiveCampaign Pardot Advertising &

• Analytics Google Ads Google Analytics 4 (GA4) Google Tag Manager Meta Ads Manager LinkedIn Campaign Manager Microsoft Ads SEO &

• Content SEMrush Ahrefs Moz WordPress Canva Adobe Creative Suite Figma CRM &

• Productivity Salesforce HubSpot CRM Monday.com Asana Jira Slack Microsoft Teams Google Workspace Microsoft 365 AI Marketing Tools ChatGPT Microsoft Copilot Claude Gemini Jasper AI Canva AI What We're Looking For Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related field. 3+ years of experience in Digital Marketing, Growth Marketing, or B2B Marketing.

Experience managing multi-channel marketing campaigns . Strong knowledge of

SEO, SEM, Email Marketing, Paid Media, and Marketing Analytics . Experience with

HubSpot, Google Analytics, Google Ads, and CRM platforms . Strong analytical skills with the ability to interpret campaign performance and optimize results. Excellent communication, project management, and collaboration skills. Professional English proficiency (B2+/C1). Ability to thrive in a fast-paced, remote, and collaborative environment. Preferred Qualifications Experience supporting

U.S.-based companies or international markets. Experience in

SaaS, Technology, Professional Services, Healthcare, or eCommerce . Experience with

Marketing Automation , lead nurturing,



and CRM integrations. Knowledge of

A/B Testing , CRO, and customer lifecycle marketing.

Experience using AI tools to improve marketing productivity and content creation. Google, HubSpot, Meta, or LinkedIn Marketing certifications.

Why Join

Us? Join a high-growth organization where marketing is a strategic driver of business success. You'll have the opportunity to build impactful campaigns, collaborate with general teams, leverage the latest marketing technologies, and directly influence customer acquisition, brand growth, and revenue generation for leading U.S.-based companies.

Next Step

Please check your email and complete your

One-Way Video Interview . This next step will help us understand your marketing expertise, creativity, analytical thinking, and ability to execute high-impact campaigns that generate measurable business results. We look forward to learning more about you! Marketing Specialist – High Fit Resume Requirements Bachelor's degree in

Marketing, Business, Communications, or related field . 3+ years of experience in

Digital Marketing or

Growth Marketing . Experience managing multi-channel marketing campaigns . Experience with

SEO, SEM, Email Marketing, and Paid Media . Experience using

Google Analytics (GA4)

and

Google Ads . Experience with

HubSpot or another

CRM/Marketing Automation platform. Experience in

Lead Generation and

Demand Generation . Strong analytical skills and campaign performance reporting . English B2+ . Preferred (Bonus) Experience supporting

U.S.-based companies . Experience in

SaaS, Technology, Healthcare, eCommerce, or B2B . Experience with

A/B Testing and

CRO (Conversion Rate Optimization) . Experience with

Salesforce, Marketo, Mailchimp, or ActiveCampaign . Certifications in

Google Ads, Google Analytics, HubSpot, Meta, or LinkedIn Marketing . Experience using

AI tools such as

ChatGPT, Jasper AI, Copilot, or Gemini .

📌 Marketing Specialist | Growth Marketing | (Guadalajara)
🏢 CobaltoTalent
📍 Guadalajara