About WON

WON is building the next generation of AI transformation for enterprise organizations. We are not another AI tools vendor. We build AI-native systems, combined with deep human judgment and category expertise, that fundamentally change how our clients operate, make decisions, and serve their customers.

Within that, our design practice works with premium DTC and ecommerce brands doing $50M to $500M+ in revenue: brands with strong products and strong followings that are still leaving growth on the table. We are not a “make it pretty” agency, and we are not another CRO shop running button tests. We combine deep behavioral insight with quantitative truth, then ship exceptional work fast, and we are building the AI-native systems that let us do it at a pace and scale traditional design teams cannot match.

AI powers our systems. Taste powers our design. The two compound each other: automation gives you the speed, and your judgment decides what is actually good.

This role reports to the VP of Design and works within the design roadmap they set.

What You’ll Own

End-to-end execution of high-conversion experiences, full customer journey redesigns, and high-performance growth creative, scoped by the design roadmap and delivered in close collaboration with the VP of Design

The WON design standard: clean, premium, behavior-driven, detail-obsessed, and fast to ship

Adoption of WON's AI-native design systems, including Claude Design and Figma MCP, to move from concept to shippable work faster

Automated asset creation built on our Figma component libraries, so variations and scale stop being manual work

Contributing to the expansion of WON’s design agents and workflows, flagging what should be automated next

How Success Is Measured

Conversion and AOV move measurably on the experiences you touch

Customers move further through the funnel because of design decisions you made

High-quality design ships fast,



with less time lost between concept and production

Component libraries and AI-assisted workflows reduce manual design work over time, not just for you but for the whole team

Your work becomes the most reliable design output at WON, the standard new hires are measured against

Key Responsibilities

Design high-conversion sites and landing pages that still feel premium, the kind that belong in the top 1%

Design the full customer journey: acquisition landing flows, onboarding, collection architecture, PDP storytelling, cart and checkout, retention and member UX

Design growth creative: paid social landing pages, advertorials, quiz flows, product education, bundles and upsell, offer frameworks that feel intentional, not desperate

Build and maintain component libraries and design systems that scale across brands and campaigns

Use Claude Design, Figma MCP, and automated asset generation to reduce production time without reducing quality

Continuously evaluate your own workflow and flag what should be turned into a repeatable system or agent

Present work with conviction, backed by session replays, cohort behavior, and voice of customer

Must-Have:

5+ years in digital design, agency or in-house

Strong ecommerce / DTC experience

A portfolio of modern, premium work, not template-driven

Mastery in Figma

Strong typography instincts, real ones

Taste that holds up under scrutiny: you can articulate why a design decision is right, not just that it feels right

Comfortable being measured by impact, not just output





Familiarity with AI design tools such as Claude Design or Figma MCP, or genuine interest in building them into your workflow

Nice-to-Have:

Designed for high-end brands (beauty, apparel, wellness, premium food)

Experience working within Shopify ecosystems

Built component libraries and design systems from scratch

Contributed to CRO programs that produced measurable performance gains

Portfolio / Proof of Work Expectation

We Value

Modern, premium design work, not template-driven

Evidence your design decisions moved a real metric: conversion, AOV, or funnel progression

Systems thinking: component libraries and reusable frameworks, not just one-off screens

Comfort presenting and defending design decisions with data

How We Work / Culture

Design is treated as a growth system, not a decoration function

Insights come first: every decision is grounded in customer behavior and tied to KPIs

AI and automation are used to eliminate manual production work, not to replace judgment

High clarity, ownership, and craft are core values: work ships fast instead of dying in Figma

Why Join WON

Build design systems that move revenue for brands doing $50M to $500M+ in revenue

Work at the intersection of design, behavioral insight, and AI-native workflows

High ownership over execution, with a clear roadmap and a VP of Design invested in your growth

Collaborate with a founder-led team with taste and urgency, and full access to the truth: session replays, cohort data, voice of customer

Help build the AI design systems, including Claude Design, Figma MCP, and automated component workflows, that define how WON designs at scale

If you want to be a career designer, this probably isn’t for you. If you want to become an elite operator-designer who builds work that changes brands and makes numbers move, we’d love to meet you.

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📌 Senior eCommerce UX/UI Designer - LATAM (Ciudad de México)
🏢 WON
📍 Ciudad de México