Head of Marketing at BYD México will shape and lead the overall Marketing strategy, driving brand positioning, customer engagement, demand generation, and business growth. The role requires 8+ years in Marketing, including 3+ years in automotive leadership, across Brand, Digital/Performance, Dealer/Trade Marketing, or Events, and strong budget management.
Responsibilities include leading teams, defining priorities and KPIs, driving 360° campaigns, and overseeing product launches and activations,