About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
As a Manager, Business Intelligence, you will be a key partner to the Business Intelligence, Investment, Planning, Media, and Data Operations teams. You will help improve marketing efficiency by leading the development, maintenance, and delivery of accurate reporting products, dashboards, campaign measurement frameworks, and data-driven insights.
This is an individual contributor role with cross-functional leadership responsibilities and no direct reports.
You will coordinate reporting workstreams, promote accountability across teams, and provide guidance to junior, senior, and offshore analysts when needed.
Key responsibilities include:
Lead the development and deployment of WPP Media reporting products and services across Excel, PowerPoint, and web-based dashboard environments.
Extract data from multiple media platforms and perform data hygiene, validation, and quality control using tools such as Power BI, Tableau, and Looker, in partnership with Data Operations.
Develop and maintain campaign measurement frameworks, including KPI alignment and performance benchmarks.
Own the development, maintenance, and enhancement of dashboards and data visualizations, ensuring their accuracy, functionality, and timely delivery.
Perform rigorous daily and weekly data QA, investigating discrepancies and protecting the integrity of reporting deliverables.
Create, populate, a
📌 Data Management and BI Manager, GOC (México)
🏢 Wpp
📍 México