About the Role The eCommerce Manager will own the end-to-end digital experience across the brand's eCommerce sites from homepage to checkout. This role is responsible for driving site performance, merchandising execution, and conversion optimization through close collaboration with UX, development, marketing, merchandising, and analytics teams.
Acting as the strategic lead for all things eCommerce, this person leads a team of direct reports and ensures the continuous improvement of the customer journey across general brand sites while driving on-time, high-quality execution of campaigns, launches, and key trading moments. Site Experience & Merchandising Execution
Own the end-to-end eCommerce site experience across brand-owned sites, ensuring a cohesive customer journey from homepage to checkout.
Execute site merchandising and content across key surfaces — homepage, PLPs, PDPs, landing pages, and collections — ensuring accurate launches and compelling brand storytelling.
Manage the commercial/trading calendar and cross-channel readiness, ensuring on-time execution, QA,



and content accuracy for campaigns and key moments.
UX Optimization & CRO
Lead UX/UI optimization across desktop and mobile using analytics, behavioral insights, A/B testing, and customer feedback to improve conversion and revenue.
Partner with UX Designers to translate customer insights into frictionless digital experiences.
Lead planning, execution, and measurement of A/B tests and CRO experiments.
Digital Development Planning
Coordinate website updates in collaboration with UI Developers, ensuring alignment with merchandising and marketing calendars.
Oversee QA of all customer-facing features to ensure quality, responsiveness, and mobile optimization.
Data-Driven Optimization
Uncover friction points and prioritize solutions based on user behavior and funnel performance.
Use heatmaps, click data, and conversion analysis to guide design decisions and sprint priorities.
Translate analytical insights int

📌 eCommerce Manager, Online Merchandising (Ciudad de México)
🏢 Maxima Apparel
📍 Ciudad de México