About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, integral brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
OVERVIEW:
This role owns the local CRM strategy and execution for Mexico, partnering closely with the Mexico team while aligning to the broader North America CRM strategy owned by regional leadership. You will work closely with Mexico-based stakeholders as well as US and Canada CRM partners to ensure programs are locally relevant, operationally excellent, and commercially impactful for the Mexican consumer.




This is a hands-on, performance-oriented role that blends execution, optimization, and market-level strategic thinking in a fast-paced DTC environment.
Key Responsibilities
Local CRM Strategy & Market Ownership:
Partner with the Mexico team to develop and execute market-specific CRM plans that reflect local consumer behavior, promotional cadence, and priorities.
Act as the primary CRM point of contact for the Mexico market, partnering closely with local stakeholders and North America CRM leadership to ensure alignment and consistency.
Execution, Lifecycle & Optimization:
Own and optimize lifecycle and behavioral programs, including welcome, post-purchase, replenishment, re-engagement, and other automated journeys.
Identify opportunities to improve performance through segmentation, personalization, testing, and automation.
Ensure operational excellence, accuracy, and on-time delivery acro

📌 CRM Manager Mexico (Ciudad de México)
🏢 SharkNinja
📍 Ciudad de México