Job Title: Senior Creative Strategist & Direct-Response Copywriter

Contractor Fee: $3,000 - $3,500/month (USD)

Work Arrangement: Remote

Engagement Type: Independent Contractor

Commitment: Full-time (Approx. 40 hours/week)

Company Overview:

Tidal is a Direct Placement Agency that helps job seekers find job opportunities for real growth. We work with stable, responsible businesses that are experienced in remote hiring and are excited to welcome international team members. Tidal is owned and operated by consumer brand owners and operators. We have experience in offshore team-building and aim to help businesses leverage integral talent.

About This Role:
We are hiring a Senior Creative Strategist & Direct-Response Copywriter for a fast-growing DTC foot care and consumer wellness brand. This role requires strong capability in both direct-response copywriting and video/creative production, owning copy and creative quality across ads, landing pages, CRO tests, email, SMS, and agency output. The brand already has documented voice guidelines, a mapped customer archetype,



and structured customer research, so your focus will be extending that foundation into stronger, conversion-focused creative.

Key Responsibilities:
- Write and improve conversion-focused copy across paid ads, landing pages, product pages, CRO tests, email, and SMS, including hooks, headlines, offers, angles, and scripts.
- Turn insights from product reviews, post-purchase surveys, Meta ad comments, Amazon reviews, Reddit, and competitor ad libraries into creative briefs, messaging, and testing ideas.
- Own brand voice and serve as the final quality check for copy and creative before launch.
- Review high-volume static and video creative and give clear, actionable feedback to agencies, editors, designers, producers, and freelancers.
- Manage 6+ external creative partners, including briefs, revisions, priorities, deadlines, and quality control.
- Use Meta Ads Manager and performance metrics such as CTR, h

📌 MEX (Ciudad de México)
🏢 Tidal
📍 Ciudad de México