Location:
Guadalajara, Jalisco - Hybrid

Company:
MezTal

Client Industry:
Senior Living Technology

Employment:
Full-time

U.S. Visa & Travel:
Required

English:
Advanced professional proficiency required

About The Role
MezTal is looking for a
Growth Marketing Manager
to join our team and work directly with one of our U.S.-based clients, a growing technology company serving the
senior living industry across North America
.

This is a highly hands-on role for someone who can combine
strategy and execution
. You will help build and execute the client's marketing efforts across demand generation, marketing automation, content, events, digital channels, and pipeline development.

This is not a role focused only on managing a team, social media, or one specific marketing channel. We are looking for someone who can develop a strategy and then personally help bring it to life.

You will work closely with U.S.-based leadership and Sales teams while also coordinating external marketing agencies and vendors.

What You'll Do




- Build and execute integrated B2B demand-generation campaigns for the U.S. and North American market
- Generate and track qualified leads, opportunities, and marketing-sourced or marketing-influenced pipeline
- Own hands-on marketing automation activities, including email campaigns, nurture sequences, segmentation, landing pages, workflows, and campaign tracking
- Work with CRM and marketing automation platforms such as HubSpot, Marketo, Salesforce, Pardot, GoHighLevel, or similar tools
- Partner with Sales on target audiences, priority accounts, lead qualification, campaign strategy, and Marketing-to-Sales handoff
- Develop and execute content strategies across website, email, LinkedIn, newsletters, blogs, webinars, events, case studies, and other channels
- Create and edit professional marketing content in English for U.S. audiences
- Support SEO/AEO and website conversion initiatives
- Plan and execute webinars and conference marketing, including pre

📌 Growth Marketing Manager (Guadalajara)
🏢 Meztal
📍 Guadalajara