Overview

The Digital Marketing Specialist leads the development and execution of digital marketing
strategies with a primary focus on driving student enrollment and retention. This role
manages paid and organic campaigns, oversees funnels and automation systems, and
leverages AI-driven tools to enhance engagement and conversion performance. The idóneo
candidate brings strong experience in performance marketing, enrollment-focused
outreach, and CRM-based lead nurturing.

Key Responsibilities
Digital Campaign Management
● Plan, launch, and optimize paid and organic digital marketing campaigns.
● Conduct audience research, refine targeting, and manage campaign performance.
● Execute A/B tests and adjust messaging, creative, and strategy based on results.
Paid Advertising
● Manage Meta Ads and Google Ads campaigns from setup through optimization.
● Implement retargeting and scaling strategies to increase ROI.
● Monitor platform performance and adapt to new features and best practices.
Marketing Automation & AI Integration




● Deploy and manage AI agents to improve engagement and streamline marketing
workflows.
● Build automated nurturing sequences and customer journeys.
● Integrate automation to support efficiency and improve conversion performance.
Lead Generation & Funnel Management
● Build and optimize funnels using Systeme.io and GoHighLevel (GHL).
● Manage lead capture, list building, segmentation, and nurturing.
● Drive improvements in conversion rates across all stages of the funnel.

Reporting & Analytics
● Track and analyze KPIs across all marketing channels.
● Prepare clear performance reports and use insights to guide strategic decisions.
● Maintain accurate tracking and attribution across platforms.

Cross-Functional Collaboration
● Work with creative, sales, and operations teams to align marketing initiatives.
● Ensure consistent messaging and brand alignment across all campaigns.
● Support internal teams with marketing insights and campaign data.
Qualificati

📌 Digital Marketing Specialist (Hermosillo)
🏢 Contrataciones Jgp
📍 Hermosillo