This is the third person in marketing. There's a brand, a message, a pipeline of
content, and an early martech stack - but no one operating the engine underneath
it. You'll build that engine, then run programs through it.
You will own how Penguin Ai generates, measures, and converts demand. Not one
channel. The function.
We are not looking for someone to run the playbook they ran at their last three
companies. The standard B2B demand engine - gated PDF into MQL into nurture into
a sales handoff - was built for a buying process that no longer exists. We want
someone who knows that, has already stopped doing it, and can show us what they
replaced it with. If the answer to every problem is a webinar and a LinkedIn
lead gen form, this is the wrong role.
* Fix the data. Audit and rebuild HubSpot so it is accurate - lifecycle stages,
lead source, routing, deduplication, and campaign attribution
* Operationalise the ICP. Turn the persona model and MQL scoring matrix that
already exist on paper into something the system actually runs on
* Stand up account-level reporting. A standard lead-volume MQL model does not
work against a named-account motion - build one that does
* Expand paid. Take it beyond the existing brand protection campaign
* Ship a report everyone trusts. A weekly pipeline and program report that
marketing and sales actually agree on